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Author: Becky Robinson

I am the founder/CEO of the Weaving Influence team, the author of Reach: Creating the Biggest Possible Audience for Your Message, Book, or Cause, and the host of the Book Marketing Action Podcast. I'm a wife and mom of three kids, and I enjoy running, reading, writing, coffee, and dark chocolate.

Episode 148: Advanced Tactics for Marketing Your Book (Bonus Season Part 3)

Becky Robinson outlines some of the most impactful tactics for effective book marketing, including network mobilization, Amazon review campaigns, public relations, and events.

Episode 147: Unlocking Book Marketing Success With the Four Reach Commitments (Bonus Season Part 2)

Becky Robinson outlines the four Reach Commitments that are necessary for expanding your audience and creating a lasting impact: value, consistency, longevity, and generosity.

Episode 146: The Four Phases of Marketing a Book (Bonus Season Part 1)

Becky Robinson demystifies the book marketing process by grouping it into four distinct phases: building, working, launching, and advancing.

Episode 145: Navigating Grief Through Writing and Podcasting 

Jenny Lisk talks about her purposeful approach to sharing her story and insights with a broader audience.

Episode 144: Breaking Up the Digital Book Monopoly

Joshua Stone sheds light on how Book.io is disrupting the digital book monopoly, offering a solution that restores the rights of authors and the autonomy of readers.

Episode 143: Pre-Order Campaigns for Self-Published and Hybrid-Published Authors

Franchesca Conner interviews Becky Robinson about pre-order campaigns for self-published and hybrid-published authors.

Episode 142: Pre-Order Campaigns for Traditionally Published Authors

Franchesca Conner interviews Becky Robinson about pre-order campaigns for traditionally published authors.

Episode 141: Expanding Your Book’s Global Reach

Margaux Weisman explores how DropCap Marketplace simplifies the international licensing process for authors by connecting them with vetted foreign publishers.

Episode 140: Shifting Your Book Marketing Mindset

Julee Balko delves into the mindset shift she made from marketing her first book to marketing her second book.

Episode 139: Bringing the Vulnerability of a Memoir to Social Media 

Ginelle Testa shares the inspiration behind writing a deeply personal book and their journey of overcoming addiction and finding self-love.

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  • Who We Are
    • Our Story
    • Meet the Team
    • Careers
  • What We Do
    • Strategy & Consulting
    • Book Marketing
      • Launch Team & Amazon Review Campaigns
      • Virtual Events
      • Amazon Ads
      • Book Awards
    • Publishing Support
      • Self-Publishing
      • Hybrid Publishing
    • Social Media & Email Marketing
    • Public Relations
    • Website Design & Development
  • Results
  • Insights
    • Blog Posts & Guides
    • Book Marketing Strategy Live Course
    • Podcasts
      • Book Marketing Action Podcast
      • Indie Author Chat
    • Building Reach
  • Who We Are
    • Our Story
    • Meet the Team
    • Careers
  • What We Do
    • Strategy & Consulting
    • Book Marketing
      • Launch Team & Amazon Review Campaigns
      • Virtual Events
      • Amazon Ads
      • Book Awards
    • Publishing Support
      • Self-Publishing
      • Hybrid Publishing
    • Social Media & Email Marketing
    • Public Relations
    • Website Design & Development
  • Results
  • Insights
    • Blog Posts & Guides
    • Book Marketing Strategy Live Course
    • Podcasts
      • Book Marketing Action Podcast
      • Indie Author Chat
    • Building Reach
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