Branding, Trust-Building, and Engagement: A Guide to Social Media for Beginners

Building Your Brand on Social Media Starts Here If you’re an author, thought leader, or entrepreneur who is either brand-new to social media or trying to grow your online presence to promote your brand, it can be intimidating to figure out how to promote yourself and build a platform that amplifies your message. After all, […]
Everything You Need to Know To Get Started on LinkedIn: Optimize Your Profile, Build Your Community, and More

What Is LinkedIn and Who Is It For? If you’re in the professional world, whether you just entered the field out of college or have been building your career for decades, you’ve probably heard about the importance of LinkedIn. LinkedIn is the online place to showcase your resume, build career connections, and find new work […]
How To Promote a Book on Social Media

Learn How To Promote Your Book on Social Media Congratulations! You’ve written a book and gotten it published, but now comes what we call “the hard part”: figuring out how to market your book on social media (and everywhere else). If you’re feeling lost, trust us, you’re not alone. We’re here with some helpful tips […]
Are You Getting the Most Out of Goodreads?

What is Goodreads When we ask authors if they have an account on Goodreads, we’re often met with: Goodreads? What’s that? At the reader level, Goodreads is an online platform that helps bookworms find and share books they enjoy. At the author level, Goodreads is an integral part of the book launch strategy, where authors […]