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Welcome to Season 5 of The Book Marketing Action Podcast with Becky Robinson, where we give you information you can immediately implement to increase your influence and market your books more successfully.
In this episode, Becky talks to Hesha Abrams—master mediator, keynote speaker, and author of Holding the Calm: The Secret to Resolving Conflict and Defusing Tension. Listen as Hesha talks about her author journey, the impact of her book marketing efforts, and how she has adapted over the years since her book launch to reach new audiences, define new goals, and find lasting success.
Key Points From This Episode:
[01:44] Hesha shares about herself, her work in the world, and what inspired her to write her book.
[03:08] Hesha reveals what she was hoping to achieve when she wrote Holding the Calm.
[04:23] How has completing the book and bringing it to life helped Hesha reach her goals? She explains the importance of qualitative results.
[07:56] Hesha talks about the impact Holding the Calm had on her credibility and the perception of her expertise.
[12:55] (AD) Learn about our Book Marketing Strategy Live Course.
[14:19] Discover what Hesha did to market her book and which parts were worthwhile in getting her message out to more readers.
[20:00] Hesha discusses some of the surprises she encountered on her journey as an author.
[22:34] Hesha shares how her book continues to serve her and the audiences she wants to reach more than two years after launch.
[25:02] BONUS: Discover one of Hesha’s tips for resolving conflict from Holding the Calm.
Action Steps:
- Perform an audit of your book marketing efforts to date. Think about what has brought you joy and results, as well as what hasn’t been successful. Consider whether or not you should stop doing the things that aren’t working for you.
- If you’re a nonfiction author and your book is primarily for adults, consider adapting it for other audiences. Is there an adaptation for children or teenagers that you could write? Can you repurpose your content to reach new audiences?
Resources:
- Learn more about Hesha’s book, Holding the Calm, by exploring the website.
- Follow Hesha on LinkedIn and Facebook.
Key Quotes:
You have to really believe in what you’re doing and then test it. —Hesha Abrams
I don’t argue with results, I adapt to them. —Hesha Abrams
What I found drove my book sales was speeches. —Hesha Abrams
I found small, niche podcasts that don’t have a huge audience but a very dedicated audience. I would get nice book sales from that. —Hesha Abrams
I would say to everyone: Experiment with your book, your brand, your thing. —Hesha Abrams
I’m going to test, test, test, and see what resonates with people because I want to be helpful. —Hesha Abrams
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Read our latest article based on key takeaways from this episode.
Explore our archives! Listen to Becky’s five favorite episodes:
- Episode 125 with Michael Bungay Stanier
- Episode 121 with Juliet Starrett
- Episode 112 with Clint Pulver
- Episode 108 with AJ Harper
- Episode 106 with Jane Friedman
I am the founder/CEO of the Weaving Influence team, the author of Reach: Creating the Biggest Possible Audience for Your Message, Book, or Cause, and the host of the Book Marketing Action Podcast. I’m a wife and mom of three kids, and I enjoy running, reading, writing, coffee, and dark chocolate.
I appreciated Hesha’s sharing the marketing strategies she’s used, and which actually resulted in increased book sales. I’ve considered having a video made and hiring a publicist, but since both are expensive, but didn’t appear to boost her book sales, I probably won’t do either. Thank you for this podcast!