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Welcome to Season 6 of The Book Marketing Action Podcast with Becky Robinson, where we give you information you can immediately implement to increase your influence and market your books more successfully.
In this special episode, Becky Robinson and Amy Driehorst share the exciting news about Weaving Influence Press—Weaving Influence’s new publishing hybrid. Learn about the types of books Weaving Influence Press will publish, how the model differs from other hybrid publishers, and why marketing support is built into the foundation of this innovative new imprint.
Key Points From This Episode:
[02:06] Amy explains why Weaving Influence decided to explore hybrid publishing.
[02:47] Discover the types of books Weaving Influence Press will publish.
[04:08] Amy reflects on how many books she hopes Weaving Influence Press will publish in 2026.
[04:22] Amy and Becky discuss the timeline authors can expect when working with Weaving Influence Press.
[05:55] Becky shares details about a planned partnership with Porchlight Books.
[06:50] Amy and Becky talk about what makes Weaving Influence Press unique.
[11:11] Learn how authors can get started working with Weaving Influence Press.
[12:55] Amy and Becky share some final insights about Weaving Influence Press and the excitement surrounding it.
Action Steps:
- Explore the new Weaving Influence website, where you’ll also learn more about our publishing support services and Weaving Influence Press. Consider if Weaving Influence Press is a fit for you!
- Think about becoming the Chief Marketing Officer for your book. What would it mean for you to step into that role, and what support would you need?
Key Quotes:
We decided this year that we would embark on a new adventure, and we are excited to introduce Weaving Influence Press, which is our new hybrid publishing offer. —Becky Robinson
There are a growing number of authors seeking not only our publishing support, but also marketing support, and we are in the unique position to offer both. —Amy Driehorst
Weaving Influence Press will focus on nonfiction books — primarily leadership, self-help, HR, and select memoirs with a strong message. —Amy Driehorst
We have deep experience, creativity, and innovation around how to market books, and we’d like to bring that to the authors we are publishing under the umbrella of our press. —Becky Robinson
I’m really excited for us to come in and disrupt the industry a little bit and to not only provide marketing support, but guidance so that authors are equipped to become the Chief Marketing Officers of their book launch. —Amy Driehorst
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