Click here to listen on your device and subscribe!
Welcome to Season 6 of The Book Marketing Action Podcast with Becky Robinson, where we give you information you can immediately implement to increase your influence and market your books more successfully.
In this episode, Becky is joined by Carol Morgan—founder and president of Denim Marketing and author of Social Media Marketing for Your Business, Second Edition—to talk about how she has used her books to establish credibility, grow her business, and show up with intention across multiple platforms. Carol shares how her marketing background helped her launch her books with purpose, how she leverages speaking and podcasting to build momentum, and why social media marketing should always start with strategy.
Key Points From This Episode:
[01:31] Carol shares about herself and the work of her team at Denim Marketing.
[02:36] Carol talks about her decision to write books as a means of fueling her thought leadership brand and her business efforts.
[03:28] Carol reveals how focusing on a niche market and providing specific content for that audience has been an impactful strategy for her.
[05:12] Discover some of the changes Carol has seen in social media marketing since she released the first edition of Social Media Marketing for Your Business, as well as the major updates she made to the latest edition.
[06:51] Carol explains how her background as a marketing professional has shaped the way she promotes and launches her books.
[08:01] What has worked best for driving sales of Carol’s books and converting new customers for her company? She reveals the answer.
[09:10] Carol shares how she measures the success of each book project.
[10:22] (AD) Schedule a call with Becky Robinson to discover how Weaving Influence’s custom strategies can support your book launch.
[11:22] Carol outlines the top three things she hopes readers will take away when they read Social Media Marketing for Your Business, Second Edition.
[13:58] Carol explains how she decides where to show up with her various brands, and why intentionality plays an important role.
[15:20] Discover which social media platforms Carol enjoys most.
[17:26] Carol reveals how she has used her books to support her business and build credibility, as well as how her company helps spotlight her books.
[20:20] Carol concludes by sharing the principles and habits that have made the biggest difference in growing the brand of her books, her personal brand, and her company’s brand.
Action Steps:
- If you’re an author planning your book marketing strategy, identify the tasks that only you can do and the areas where you need support. Think of at least three things you could delegate to someone else to free up your time for more joyful tasks.
- If you’ve written a book that is in service to your business, think about how you could give it away and who you could share it with. Maybe it’s time to plan a shipment of complimentary books to customers or clients, especially with the holidays coming up.
Resources:
- Explore Carol’s personal website and the website for her company, Denim Marketing.
- Get your copy of Carol’s latest book, Social Media Marketing for Your Business, Second Edition.
- Connect with Carol on LinkedIn.
- Follow Denim Marketing on Facebook, Instagram, and LinkedIn.
Key Quotes:
We thrive by evolving with the industry. —Carol Morgan
If you really look at the premise of social media and what we’re all trying to do there, that hasn’t changed that much, even though each platform changes every single day. —Carol Morgan
Marketing is storytelling, and at the heart of my company I’m a storyteller. —Carol Morgan
You can’t just be one and done. You’ve got to keep on marketing. —Carol Morgan
I like to measure success by firsthand feedback because you can write the best book in the world, but if nobody reads it you don’t really know if it’s helping anybody. —Carol Morgan
The big thing we did after [Social Media Marketing for Your Business, Second Edition] came out was mailing a copy of it to every single one of our clients. —Carol Morgan
I use my podcast as a thank you for existing clients and to plant seeds for potential future clients. —Carol Morgan
Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.
