Episode 132: Building an Online Presence to Achieve Book Marketing Success

Jesse J. Anderson talks about the impact of finding his niche and building an online community around it.
Episode 97: Finding Your Niche as a Fiction Author with Jody Sperling

Jody Sperling shares his best advice for identifying your target audience as a fiction author.
Episode 31: Finding your niche market with Susan Friedmann

Susan Friedmann discusses the importance of niche marketing and outlines strategies for marketing your book during the holiday season to your niche audience.