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Welcome to Season 5 of The Book Marketing Action Podcast with Becky Robinson, where we give you information you can immediately implement to increase your influence and market your books more successfully. In this episode, Becky talks to Jesse J. Anderson—Author, Speaker, Creator, and ADHD Advocate. Listen as Jesse talks about his personal journey of being diagnosed with ADHD, the impact of finding his niche and building an online community around it, and how nurturing that community led to book marketing success, selling 10,000 copies of his debut book in the first three months.  

Key Points From This Episode:

[01:40] Jesse introduces himself and shares about his work in the world, his journey with ADHD, and the motivation behind writing his book, Extra Focus

[04:49] Jesse discusses the rapid growth of his online presence and community. 

[6:30] Learn how Jesse chose to show up with valuable content that made complex knowledge about ADHD more accessible.

[8:50] Jesse talks about how he prioritizes his energy and attention, especially while creating content and juggling a full-time job.

[12:08] Jesse reveals the strategies he has used to grow his newsletter and how important it has been in driving book sales. 

[14:55] Discover the value of committed audience members resharing and amplifying your content, including other top voices in your industry. 

[19:29] Jesse shares which social media channels he has chosen to focus on, how those have shifted over the years, and how he chooses to show up on those channels.

[22:56] (AD) Learn about our Book Marketing Strategy Live Course.

[24:37] Jesse reflects on when he decided to write his book and his thought process. 

[26:31] Hear about the success Jesse has experienced since Extra Focus came out in September 2023 and what contributed to that success.

[32:45] Jesse talks about the bonuses he has offered with his book in order to boost sales. 

[36:13] Jesse outlines more of the book marketing initiatives that have contributed to his book’s ongoing success. 

Action Steps:

  1. Consider the value of investing in building your community before you launch a book. Jesse put a great deal of thoughtful work into adding value in online spaces for three years. When his book came out, he experienced tremendous success because of the value that he was already contributing.
  2. Take the time to be kind and amplify others who are sharing content on topics that are similar to yours. Don’t think of them as competition. It really makes a difference when you are able to reach out, connect with, and uplift others in your community. 


Key Quotes:

This is the book that I wish the doctor had handed me when I went in and said, “Hey, I think I have ADHD.” —Jesse J. Anderson 

I think I have done a good job of reading complex stuff and then making it bite-sized and something that’s easy to digest. —Jesse J. Anderson 

The reason my book has sold as well as it has is because of the newsletter. I give most of the credit to that because it really gives me that direct connection with my audience. —Jesse J. Anderson 

The ADHD community has been so welcoming and helpful. Everyone’s on the same side, just trying to encourage each other. —Jesse J. Anderson 

It was just about three months from launch when I was able to hit 10,000 books sold. —Jesse J. Anderson 

Write a book that is going to be highly recommendable because that is what gives books lasting success. —Jesse J. Anderson 

Sign up for the weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation. 

Read our latest article based on key takeaways from this episode. 

Explore our archives! Listen to Becky’s five favorite episodes:

  1. Episode 125 with Michael Bungay Stanier
  2. Episode 121 with Juliet Starrett
  3. Episode 112 with Clint Pulver 
  4. Episode 108 with  AJ Harper
  5. Episode 106 with Jane Friedman