The Art of Openness: Embracing Vulnerability While Marketing Your Book

by Becky Robinson | Aug 27, 2024 | Marketing

Photo by taskinceyhan / 123rf.com Information in this article is pulled from Episode 139 of The Book Marketing Action Podcast featuring Ginelle Testa.  Authenticity has proven to be a powerful tool when it comes to book marketing. When authors leverage...

Episode 139: Bringing the Vulnerability of a Memoir to Social Media 

by Becky Robinson | Aug 27, 2024 | Podcast

Photo by Ki’ami King (Depth of Violet) Click here to listen on your device and subscribe!  Welcome to Season 5 of The Book Marketing Action Podcast with Becky Robinson, where we give you information you can immediately implement to increase your...

Making an Impact Beyond Launch Day: Long-Term strategies for Marketing Your Book

by Becky Robinson | Aug 7, 2024 | Book Launch

Once your book has launched, you may be unsure of how to continue marketing over time.  One of my favorite approaches is to incorporate new, creative initiatives at least quarterly, planning with pen and paper.   Start with a blank piece of paper and...

Unlocking the Power of Media Exposure for Authors: Lessons from an Experienced Media Coach

by Becky Robinson | Aug 6, 2024 | Marketing

Photo by liudmilachernetska / 123rf.com Information in this article is pulled from Episode 138 of The Book Marketing Action Podcast featuring Mary O’Donohue.  Just the thought of securing media exposure for a book can be daunting for authors. Feelings of fear and...

Episode 138: Insider Tips for Getting Your Message in Front of the Media 

by Becky Robinson | Aug 6, 2024 | Podcast

Photo by liudmilachernetska / 123rf.com Click here to listen on your device and subscribe!  Welcome to Season 5 of The Book Marketing Action Podcast with Becky Robinson, where we give you information you can immediately implement to increase your...