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Welcome to Season 4 of The Book Marketing Action Podcast with Becky Robinson, where we give you information you can immediately implement to increase your influence and market your books more successfully.
In this final, bonus episode of Season 4, Becky talks to Lucinda Halpern—Author and President of Lucinda Literary. Listen as Lucinda discusses her brand new book, Get Signed, what she hopes to achieve with her launch, and some of the surprises she has experienced throughout her book launch journey.
Key Points From This Episode:
[01:25] Lucinda introduces herself and shares a pitch for her book.
[03:13] Lucinda explains what success looks like for her and what she most wants to achieve with her book launch.
[06:15] Becky reveals the smartest thing she did for her book launch.
[08:02] Hear some of Becky’s best book marketing tips, like hosting a Virtual Launch Party and creating bulk incentives.
[10:55] Becky shares a helpful approach from Robbie Samuels for obtaining book reviews.
[12:39] As someone who has been in the industry for a long time, Lucinda talks about some of the surprises she has experienced on her book publishing and marketing journey.
[15:45] Lucinda shares some final advice for listeners who are launching a book.
Action Steps:
- Please consider filling out this survey to help us better understand our audience so we can continue serving your book marketing needs in future episodes.
- Get a copy of Lucinda’s new book, Get Signed, available now!
Resources:
- Season 5 of The Book Marketing Action Podcast is coming soon. In the meantime, catch up on Seasons 1-4, here.
- Listen to Becky’s interview with Robbie Samuels about his approach to building a dynamic launch team and obtaining Amazon reviews.
- Follow Lucinda on LinkedIn, X, and Instagram.
- Follow Lucinda Literary on LinkedIn, X, Instagram, and Facebook.
Key Quotes:
This is the playbook that no New York agent in the trenches of booksellers every day has ever revealed. It’s all of the shortcuts, it’s all of the secrets. And it’s called “Get Signed.” —Lucinda Halpern
You actually need to know what questions to ask an agent so you can find the right advocate. —Lucinda Halpern
You have to give each book the space that it needs. —Becky Robinson
I think the smartest thing I’ve done is give away as many books as I can all the time. —Becky Robinson
Quite often, we’re not bold enough in what we ask for. —Becky Robinson
Nearly everything begins and ends with how you mobilize your network to become advocates for your book. —Becky Robinson
Writing this book helped me really clarify my message in ways that I’ve never been able to do before in keynotes and course presentations, or anything else. —Lucinda Halpern
There’s a long tail to it; it’s a long road. —Lucinda Halpern
I do not want you to make the mistake of not pausing to celebrate the milestone of the launch as an important part of your life and career. —Becky Robinson
To connect with Becky Robinson and get access to ongoing learning and conversation, sign up for the weekly newsletter.
I am the founder/CEO of the Weaving Influence team, the author of Reach: Creating the Biggest Possible Audience for Your Message, Book, or Cause, and the host of the Book Marketing Action Podcast. I’m a wife and mom of three kids, and I enjoy running, reading, writing, coffee, and dark chocolate.