by Becky Robinson | Aug 7, 2024 | Book Launch
Once your book has launched, you may be unsure of how to continue marketing over time. One of my favorite approaches is to incorporate new, creative initiatives at least quarterly, planning with pen and paper. Start with a blank piece of paper and...
by Becky Robinson | Jul 9, 2024 | Book Launch
I’ve often used the analogy of a wedding to describe the planning and preparation required for a momentum-filled book launch. I recently traveled to Kentucky for the wedding of my niece, which inspired even more connections between how we involve our communities when...
by Becky Robinson | Jun 12, 2024 | Book Launch
As an author of a hybrid published or self-published print-on-demand book, you may be wondering if pre-orders are important or how they can fit into your overall strategy for your book. If you’ve chosen hybrid publishing and a print-on-demand distribution, your...
by Becky Robinson | Apr 10, 2024 | Book Launch
If you’re a traditionally published author, your book will likely be set up for pre-orders nine to 12 months in advance. This means that anyone will be able to find your book through online retailers and place an order but the person ordering your book will not...
by Becky Robinson | Mar 12, 2024 | Marketing
Photo by Kasper Ravlo / 123rf.com Information in this article is pulled from Episode 131 of The Book Marketing Action Podcast featuring Sarah Fay, a private Substack consultant. Substack is a platform that provides writers with the opportunity to reach a wider...
