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Welcome to Season 4 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully. 

During this episode, Becky is joined by speaker, author, and member engagement strategist Amanda Lea Kaiser. Amanda talks about her new book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community.  Amanda and Becky also discuss ways that authors can create experiences around their book and transform their networks into thriving communities.

Key Points From This Episode:

[01:56] Amanda lets us in on her experience as an engagement strategist, keynote speaker, and author.

[03:27] Amanda defines the term engagement equation and what it means to be an engagement strategist.

[04:40] Creating an experience around your book is a great way to create memorable moments. Amanda breaks down how she was able to create exciting experiences for her readers.

[05:55] Network mobilization and community building are great methods for marketing your book. Amanda outlines the interchange between the two. 

[08:03] Amanda gives some tips to authors looking to migrate people from their network to an online community for mutual sharing and collaboration.

[10:25] Pop-up communities are becoming increasingly popular. Amanda pinpoints elements that create opportunities for these communities to develop and flourish.  

[11:49] Every author has a unique story behind their book marketing journey. Amanda talks about what she learned as a first-time author.

[13:13] Transforming a community into a movement can be challenging. Amanda explains what it takes to make it happen.

[16.45] Amanda gives advice on how to start your very own collaborative pop-up community. 

Action Steps:

  1. Think about ways you can create unforgettable experiences around your book. Creating memorable moments is extremely beneficial to building a thriving community that will help to amplify your message. 
  2. Try to start your own pop-up community. Plan a collaborative event that brings people together with similar interests. Use this as an open forum for sharing ideas and coordinating your mission.


Tweetables and quotes:

If you choose to share on Twitter, don’t forget to tag @AmandaLeaKaiser and @beckyrbnsn so they know you enjoyed this episode!

The value of your book is the message that you’re trying to get across. —Amanda Lea Kaiser

There are never enough hours in the day to do everything that I want to do. —Amanda Lea Kaiser

If you start at your network, you know, the people who are following you, they’re the most natural people to be your beta group and your community. —Amanda Lea Kaiser

There are some growing pains that happen.—Amanda Lea Kaiser

It’s hard to be your own microcosm. —Amanda Lea Kaiser

I want to challenge you to think about, in what way can you create experiences around your book. —Becky Robinson

One of the things that I think about when people say, online community, it’s like you’re building a space that lives on into perpetuity. —Amanda Lea Kaiser

There are really two components that you have to have to make engagement work and one is value. And one is experience. —Amanda Lea Kaiser

If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.

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