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Welcome to Season 4 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully. 

This episode is about the positive impact of virtual events when marketing your book. Becky is joined by Wendy Haan—Marketing Services Manager at Weaving Influence—and Reiner Lomb—Founder of BoomerangCoach and Author of ASPIRE: Seven Essential Emotions for Leading Positive Change, No Matter Where You Are. Wendy and Reiner discuss the reach that comes from hosting webinars and virtual launch parties, what goes into facilitating them, and how their impact lasts beyond the day of the event.

Key Points From This Episode

[02:22] Reiner introduces himself and talks about his book marketing journey so far.

[05:00] There are two types of virtual events that we run at Weaving Influence. Wendy starts by discussing webinars, what their purpose is, and how we work with authors to organize them. 

[09:36] Wendy reveals what she has seen to be good timing for an author for a webinar. 

[10:00] At Weaving Influence, we have recently been doing some webinar series’ with authors. Wendy shares what she thinks about the approach to doing more than one webinar.

[10:07] Reiner discusses his experience coordinating his webinar with our team at Weaving Influence. 

[15:45] Wendy talks about the process of how we do virtual launch parties.

[16:55] Reiner reveals how meaningful a virtual launch party can be.

[19:44] What would Reiner say to an author who doesn’t want to be the center of attention or have a party to celebrate their book launch? Discover the answer.

[23:25] Wendy shares some final thoughts about what makes a virtual launch party so special for the author. 

Action Steps:

  1. If you’re an author preparing for the launch of your book, figure out a way to do some virtual events to bring people together for the launch. You can choose to do a webinar, which is more focused on the content of your book, or you can choose to do a virtual launch party, which is more focused on celebration.
  2. Write down the name of someone you think might be able to partner with you in virtual events to get the word out about your book. Having a host or facilitator who isn’t you can be really powerful. 
  3. Watch some of our past webinars or Reiner’s Virtual Launch Party to get an idea of what might be possible. You can find them here and here


Tweetables and quotes:

If you choose to share on Twitter, don’t forget to tag @beckyrbnsn and @ReinerLomb so they know you enjoyed this episode!

The people who are signing up for your webinar want to hear from you and they’re interested in what you have to say. So this is a prime opportunity for you to really get those messages out—to really teach people what your book is about and what they can learn from it. —Wendy Haan

Webinars give you a way to connect with your audience. —Wendy Haan

Unlike a webinar, which is more educational, a virtual launch party is truly a celebration. —Wendy Haan

A virtual launch party is a meaningful time for the author to connect with their network and celebrate the launch of their book. —Wendy Haan

The big difference between a webinar and a virtual launch party is the face-to-face interaction you get at the virtual launch party. —Reiner Lomb

I felt so at ease during my webinar. I felt so connected to the audience because we could follow and engage with them in the chat.  —Reiner Lomb

If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.

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Click here to download our new, free resource, Spend This First, or download our Ebook, Go Virtual: Your Checklist to Engaging Online Events to learn more about leveraging virtual events. 

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Buy a copy of Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause, and don’t forget to leave an Amazon review.

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