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Welcome to Season 4 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully. 

This episode is about exciting new ways to utilize strategy, creativity, and personal interactions to mobilize your network. Becky is joined by Clint Pulver—Emmy Award-winning keynote speaker, musician, workforce expert, and author of I Love It Here: How Great Leaders Create Organizations Their People Never Want to Leave. Becky and Clint discuss the importance of setting goals, fascinating methods to spread awareness of your book, and recommendations for authors looking for increased exposure. 

Key Points From This Episode:

[01:54] Clint introduces himself and talks about his journey as a keynote speaker, undercover researcher, and professional drummer.

[04:32] Clint discusses his book, I Love It Here: How Great Leaders Create Organizations Their People Never Want to Leave, and how he was able to mobilize his network during his book marketing process. 

[07:08] Finding new ways to get potential readers excited about your book can be a challenging process. Clint reveals several interesting and creative methods that he utilized to gain some traction. 

[10:00] Many people use email campaigns as a way to spread awareness about their book, brand, or cause. Clint breaks down the pros and cons of email drip marketing campaigns. 

[11:26] Individualized communications are a great way to reach people on a more personal level. Clint talks about this method and how effective it was for marketing his book.

[13:59] Having support through the mobilization process can really help to get the job done. Clint sheds light on how he and his small support team were able to have individualized communications with over 10,000 people.  

[16:11] Clint discusses positive outcomes and additional opportunities derived from influencer marketing. 

[23:00] Authors often seek reliable insight in hopes of having a successful book launch. Clint gives some great recommendations on what they can do for exposure at different stages of their mobilization journey. 

[25:53] With the knowledge gained through his own personal book marketing journey, Clint opens up about what he would do differently the next time around. 

Action Steps:

  1. Think about what you want your outcome to be. Knowing what your goals are is a critical step to helping you reach them.
  2. Develop a detailed plan. Once you have a plan, review it with mentors or other authors to fine-tune it and expedite your success rate.
  3. Celebrate your efforts along the way. Although the book marketing process can be difficult, find moments of enjoyment and be proud of the work that you have accomplished. 


Tweetables and quotes:

If you choose to share on Twitter, don’t forget to tag @beckyrbnsn & @clintpulver so they know you enjoyed this episode!

I wanted to create a management classic, something that was perennial, something that five years from now it would still hold weight, it would still be relevant…I wrote it in a way that it could have a sense of timelessness. —Clint Pulver

The focus was to get the book out into the world and to get feedback on what was working, what people love, what they didn’t love, and how the book was received. —Clint Pulver

My biggest pet peeve as a speaker is, I go in, I do my thing. We have this great experience, the standing ovation, everybody’s jazzed. And then a week after or two weeks after life sets in, the stress, the routine of things, and sometimes the message is forgotten. —Clint Pulver

Quality, quality, quality, quality, I think always wins. —Clint Pulver 

Figure out what you want to happen and get really specific on that. —Clint Pulver 

It will be something at the end of all of this, that you can look back on and say, I’m proud of my efforts. I’m proud of what I did, not just what I wrote. —Clint Pulver 

We’ve just tried to put our heads down and go to work.  —Clint Pulver 

I always want to help authors be grounded in what success looks like. —Becky Robinson

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