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Welcome to Season 4 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully.
This episode is about the world of book marketing and how authors build their platforms. Becky is joined by Nancy Sheed—Social Media Marketing and Communications Consultant—who discusses her experience and career as a book marketer, what book marketing means to authors, and how to create sustainable, realistic book marketing approaches that lead to long-term success.
Key Points From This Episode
[01:48] Nancy shares about herself and her work in the world.
[03:36] Nancy talks about her experience working with bestselling author Laura Vanderkam.
[06:13] How does Nancy define the work she does? She reveals the answer.
[09:35] Listen as Nancy describes when she would ideally start working with authors to build their online presence.
[12:57] Nancy explains how she talks authors through the idea that marketing a book is harder than they expect.
[16:09] Nancy outlines some ways that authors can prepare to promote their books.
[20:33] How has the world of book marketing changed over the last 10+ years? Nancy talks about the transformation she has seen.
[24:47] Nancy shares what excites her the most about the book marketing industry.
[27:11] Nancy reveals one of the most successful approaches to book marketing that she has seen in her career.
- Put together a list of people who know, love, and adore you and start sending them an email every now and then (with their permission). If you don’t have a plan for email, then it’s going to be really hard to build a community.
- Think about how you’re showing up online and Google yourself to see what you find. Make sure the story the online world is telling is the one you want to be told.
Tweetables and quotes:
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A lot of people who love writing books don’t like being extroverted marketers promoting themselves. It’s not a comfortable thing for them. —Nancy Sheed
Authors are the asset, they’re the content, they’re the things that people want to see—they want to hear from, they want the insight from—so they have to be involved in the marketing. —Nancy Sheed
Who is your book for? Who is going to buy it? Where are they? What do they want to hear from you? —Nancy Sheed
There are a lot of specialists now that can help you dive deep into a myriad of ways to promote your book, depending on what your goals are. —Nancy Sheed
Helping people who have important messages that can change people’s lives is really important. —Nancy Sheed
People still use email. They’re never gonna leave email. —Nancy Sheed
Social media is great, but you don’t own it. —Nancy Sheed
If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.
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I am the founder/CEO of the Weaving Influence team, the author of Reach: Creating the Biggest Possible Audience for Your Message, Book, or Cause, and the host of the Book Marketing Action Podcast. I’m a wife and mom of three kids, and I enjoy running, reading, writing, coffee, and dark chocolate.