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Welcome to Season 4 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully. 

This episode is about finding creative and innovative ways to work, connect with others, and manage your energy in the new virtual world. Becky is joined by Ali Greene—Co-Founder of Remote Works and Co-Author of Remote Works: Managing for Freedom, Flexibility, and Focus. Becky and Ali discuss the new normal of remote work, navigating human connections virtually, and energy management tools to prevent burnout.

Key Points From This Episode

[01:51] Ali introduces herself and talks about her journey working remotely while traveling the world.

[03:13] Ali discusses meeting friend and fellow remote worker Tamara Sanderson in Cape Town, South Africa, and how the two of them came together to write their new book, Remote Works: Managing for Freedom, Flexibility, and Focus

[04:46] Interested in learning creative and innovative ways to facilitate your virtual events? Ali talks about making them more casual, more fun, and more celebratory.

[08:50] There are various platforms that can be used for hosting virtual events. Ali lets us in on some of her favorites.

[15:30] Ali talks about new ways to interact and communicate with virtual event participants.

[16:17] First-time authors often face many challenges. Ali shares some important lessons she learned as a new author. 

[20:12] The activities around book marketing can be strenuous. Ali pinpoints how she fuels her energy through the process.

[21:30] Ali discusses the rewards and surprises realized while on her unique journey.

[25:39] Is it your desire to become more effective at marketing? Find out how. 

Action Steps:

  1. If you are looking for ways to better manage your energy at work, write down your ideas along with any corresponding tasks. Doing so will allow you to prioritize your activities and streamline your process.
  2. Think about outsourcing tasks either through friends volunteering or paid freelance work. Delegating work can be extremely beneficial for regulating energy and overall productivity. You will also be able to better identify activities that you may no longer need. 
  3. Apply project management techniques to the work you produce and create for yourself or for your company. Implementing project management strategies will help you become more effective and more efficient in your day-to-day activities.


Tweetables and quotes:

If you choose to share on Twitter, don’t forget to tag @beckyrbnsn so she knows you enjoyed this episode!

A virtual event needs to be uniquely special for people to want to show up live or purposefully asynchronous so that people can digest the information in their own time. —Ali Greene

The more you can set those expectations with attendees beforehand, the more successful your event will be. —Ali Greene

There are so many points in the author journey, if we’re honest, that we want something more than what we actually get. —Becky Robinson

As a first-time author, I was just going with the flow and learning that writing a book is not that different than managing a project, even though I thought it was. —Ali Green 

It’s about learning what boosts your energy and what drains your energy. —Ali Greene

If you’re an author, you’re managing the project of your book in the same way that if you’re a knowledge worker, you’re managing the work of what you’re trying to produce and create for yourself or for your company. —Ali Greene

Project management, to me, is the key for life.  —Ali Greene

The constant reframe I always give authors is book promotion is not self-promotion, it is message and value promotion. —Becky Robinson

If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.

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