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Welcome to a special bonus season of The Book Marketing Action Podcast with Becky Robinson! As we prepare to launch Season 6, we want to kick off the new year by sharing recordings from Becky’s sessions at Write to Publish 2024—an annual conference that helps writers reach their goals no matter where they are on their journey. This bonus season is split into three parts and covers all of Becky’s Write to Publish sessions on achieving book marketing success.
In part one, Becky demystifies the book marketing process by grouping it into four distinct phases: building, working, launching, and advancing. By providing detailed guidance around each phase, Becky sparks new ideas for authors as they work to build a substantial audience, effectively manage the pre-launch period for their books, and maintain momentum post-launch.
Key Topics of This Episode:
- The Building Phase (more than six months before launch).
- The Working Phase (less than six months before launch).
- The Launching Phase (the month of launch).
- The Advancing Phase (the month after launch and beyond).
- Answering questions about the four phases of marketing a book.
- Becky’s favorite book marketing reframes:
- Book marketing is not self-promotion, it’s value promotion.
- Book marketing is not a sprint, and it’s not a marathon. It’s showing up consistently in small ways over a long period of time.
- Other authors who write about the same topic as you are not your competitors—they are collaborators.
- Your network does not view your book marketing as an imposition. Instead, they are honored to be included on your journey.
Action Steps:
- Pause for a moment and think: If you had the opportunity to share your book with others, who would you give it away to?
- Once you have reached The Advancing Phase, consider what you can do to keep your book in the conversation over time. What are some creative and strategic ways to keep showing up in online spaces?
Resources:
- Get more details about the brand new Book Marketing Accelerator Course—an ongoing learning opportunity with monthly sessions throughout 2025 that will guide you through every aspect of how to market your book and build momentum for your book launch.
- Sign up to attend Write to Publish 2025, happening June 10-13, where Becky will be hosting a continuing class on marketing and platform building.
- Follow Becky on Instagram and LinkedIn.
- Order Becky’s book, Reach, to access more of her expert insights on creating the biggest possible audience for your message, book, or cause.
Key Quotes:
Everything that you do as an author along the way has to be about building connections in the world so that you can reach more people with your message. —Becky Robinson
Launching, or preparing to launch, a book is always going to take more time, energy, and money than you think. —Becky Robinson
You are officially the Chief Marketing Officer of your book. —Becky Robinson
The journey to writing your book can be the journey to creating the content that will help people connect with you and your ideas. —Becky Robinson
In order to reach your audience and your goals, you have to first know who your audience is and what success looks like for you. —Becky Robinson
My deeply held belief is that the most important investment you can make in marketing your book, especially when you’re a first-time author, is to give copies of your book away to others. —Becky Robinson
Your value is not contained in the number of followers that you have, your value is contained in the number of people that you can reach in a meaningful way over time. —Becky Robinson
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I am the founder/CEO of the Weaving Influence team, the author of Reach: Creating the Biggest Possible Audience for Your Message, Book, or Cause, and the host of the Book Marketing Action Podcast. I’m a wife and mom of three kids, and I enjoy running, reading, writing, coffee, and dark chocolate.