start with strategy
We believe that you will make the biggest difference in the world with your message and mission when you choose to invest energy online with focused consistency over time.
Whether you are starting from scratch or you have an established online presence, it’s important to begin with a strategy, including a clear understanding of who you are and the value you hope to bring (brand), what makes you unique (differentiators), your business objectives and what you want to achieve (goals), and how you choose to show up (approach).
we want to partner with you
Whether you need to develop or refine your digital marketing strategy and tactics, we are ready to support you. We’ll ask questions, listen for understanding, and capture your strategy in a written document that will serve as a roadmap of your path to achieving your goals and a recommended timeline.
our strategic guidance will enable you to answer these questions:
What are you willing and able to sustain over time? What will you hire a partner to execute? What is best to let go?
reach framework fundamentals
Includes:
- 60-minute brand strategy call
- Focuses on the critical priorities of the Reach Framework, including: branding, web, content marketing, email marketing, and social media marketing.
- Written Strategic Plan
- Timeline
- Content Planning Tool
- Book Marketing Action Guide Course
- *Additional calls will be scheduled with our team members to focus on key areas, as relevant to your goals
COMPREHENSIVE MARKETING STRATEGY
Includes:
- 60-minute brand strategy call
- Focuses on the critical priorities of the Reach Framework, including: branding, web, content marketing, email marketing, and social media marketing. Goes beyond the fundamentals to include other areas for expanding reach.
- Written Strategic Plan
- Timeline
- Content Planning Tool
- Book Marketing Action Guide Course
- Thought Leadership Snapshot
- Brand Insights, gained from surveying your customers and colleagues
- *Additional calls will be scheduled with our team members to focus on key areas, as relevant to your goals
Components of our various
strategy packages:
Strategic Plan:
Strategic and tactical recommendations aligned with your goals and fitting within your allocated time and budget.
Timeline:
Recommended activities for digital marketing areas to help you focus and prioritize.
Thought Leadership Snapshot:
A brief look at your current online presence with metrics that can be used as a baseline for future growth.
Brand Insights:
Insight from your key contacts into their perceptions of your brand and value.
Content Planning Tool:
An organizational document for you to use in content/editorial planning, promotion, and analyzing effectiveness of tactics. Includes an automated catalog of your WordPress blog posts and a catalog of templated book promotion tweets, as applicable.
Book Marketing Action Guide:
Free unlimited access to our Book Marketing Action Guide, a self-guided book marketing course with videos, checklists, and other resources.
Key Marketing Areas We Cover:
Book Marketing
Content Marketing
Digital Advertising
Email Marketing
Media Relations
Network Mobilization
Online Courses
Podcasts
Social Media Marketing
Virtual Events
Visual Brand Review
Website
Are you ready to make a difference?
A strategy will help you exceed your digital marketing goals.
What our clients say
I was wowed by Weaving Influence when I attended an event they supported for my publisher. So I took the plunge to work with them to refresh my public presence. Both practical and deeply reflective, I was immediately engaged in a process of creating an authentic relationship with me. The powerful questions asked were so refreshing! I got even clearer about what matters to me. I came away with great ideas about how to maximize my influence by tuning in to my best self. I highly recommend this thoughtful, personal and practical approach.