About Us

Our Mission

Creating Opportunities For Your Message To Reach A Wider Audience

Growing Your Online Influence 

We believe that investing time in marketing your message and business online will create measurable results and impact. Like any worthwhile endeavor, success in digital marketing is a long-term venture. To ensure your success, we start with strategy: exploring your goals with you, as well as identifying what target audiences you want to reach and your style of communication. After hearing your priorities, we’ll map out a strategic plan for widening your online influence. Then, the focus shifts to executing your strategy.

Achieving Results

How Are You Stacking Up?

We know you may have questions about growing your online influence. When someone searches for you online, what do they find? Which social media platforms should you use? How often should you blog? What’s the best way to stay connected with your audience? How do you drive traffic to your website? Our marketing specialists will answer those questions and help you execute the best strategy for achieving your business goals.

Your Website

Your digital home base should reflect your personality & experience, while enticing audiences to take the next step and engage directly with you.

Social

Cultivating online relationships is our core strength. Benefit from our staff’s years of social media management & internet marketing experience.

Digital Publicity

Our PR team will promote your brand message to influential media outlets, which will create the credibility to fuel your business.

Networks

We’ll help you mobilize your networks and expand your reach by connecting you with 11,000+ professionals already plugged into our networked communities.

Book Launch

Our strategic partnership will guide your book launch, which creates important momentum for the long-term reach of your message.

Our Approach

Helping You Maximize Your Online Reach Throughout Our Partnership

Online Influence Assessment

Most author’s expertise is not accurately reflected by their online presence, so we’ll start by analyzing yours. How current are your social media accounts? What existing networks can help spread the word about your book? We’ll find your existing fan bases and grow them. We’ll also help you identify and connect with new target audiences through our professional networks.

Strategy and Engagement

We partner with clients who we believe will make a difference in the world. Our first step is creating a strategic marketing plan using our professional networks and capabilities in key areas: branding/messaging, social media, web development, content strategy, email marketing, network mobilization, digital media, and speaker positioning. We’ll recommend techniques and tactics in each area to help you reach your strategic business goals.

Cutting Through the Noise

Why Should Audiences Choose You?

When readers and professional audiences can access more knowledge than ever before, why should they choose your message? The key is cutting through the noise. A strong online presence for your book and brand matters; without it, your message can get lost. At Weaving Influence, we’ll establish and refine your digital brand by connecting with your current audiences and building awareness and engagement with new audiences.

Connect

We connect authors and thought-leaders to the right target audiences and professional networks.

Build

We build community around world-changing branding messages and marketing ideas.

Ignite

We ignite powerful movements around innovative ideas that fuel your strategic business goals.

From Our Clients

See What Our Long-Term Clients and Strategic Partners Have To Say About us

Weaving Influence can be summed up as open, intuitive, kind, professional, conscientious, talented, fun, passionate, caring, curious, connected, and dedicated. They truly care about us as people as well as our company’s success. And they deliver results! We’ve seen positive gains in every metric identified for our engagement. They are the kind of partner we envision alongside us for a long time.

Nate Regier, CEO & Co-founder of Next Element & author of Conflict Without Casualities

Becky Robinson and the Weaving Influence team are amazing. They’re professional, insightful, helpful, and they drive results. My platform has increased dramatically since we started working together. I’ve recommended them to every author I know.

Mark Miller, VP of Leadership Development at Chick-fil-A

I didn’t have much time to think about marketing my book until just before my launch. Fortunately, I was referred to Becky and her team, who jumped in and started helping with my launch right away. I was extremely impressed with how quickly Weaving Influence created and executed a PR plan. They also helped me optimize my online presence, create promotional graphics and tweets, and so much more.

Dan Olsen, Author of The Lean Product Playbook

The webinar I did with Becky and her Weaving Influence team was the kicker my business needed. Not only did I sell books, but the visibility led to me to connect both with new prospects and with old clients who thought it was time to hire me again. Becky’s team did great work getting the word out and supplying me with what I needed to attract people from my lists as well.

Marcia Reynolds, Author of The Discomfort Zone

Working with Weaving Influence has been vital for building my brand and growing my business. I’ve been consistently placed in big name publications like Forbes, Inc, and Fast Company, and now have a strong network of reporters who pro-actively reach out for quotes. Everyone I’ve worked with at Weaving Influence is passionate about my business and helping it to grow.

Karin Hurt, CEO & Founder of Let’s Grow Leaders

Our Core Values

Providing Direction For Our Client Interactions & How We Partner With Each Other

Partnership

Work with and because of our clients. Co-own their goals and success, just as we share in colleagues’ wins.

Generosity

Share generously of our time, expertise, knowledge, and networks.

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Responsiveness

Be ready, willing, and available to help when needed.

Integrity

Do what we say we’ll do. Own up to mistakes, and do whatever it takes to make it right.

Flexibility

Create virtual work that allows space for personal and family priorities; innovate and adapt in order to meet clients’ goals.

&

Growth

Grow every day – individually, as a company, and with our clients.

Meet the Team

We Aim To Create an Environment Where People Can Do The Work They Love & Grow In Relationships

Founder & CEO

Becky

Vice President of Client Services

Christy

Vice President of Operations

Amy

Business Development + Marketing Manager

Aubrey

Founder & CEO

Becky Robinson

Special Area of Interest at Weaving Influence
Virtual Events, Coaching/Consulting about Marketing Strategy
Top 3 Favorite Podcasts or Books
Today We Are Rich (Tim Sanders)
Keep Moving (Maggie Smith)
Where the Sidewalk Ends (Shel Silversteen))
What I enjoy doing when I am not working
Running, reading, family time.

Vice President of Client Services

Christy Kirk

Special Area of Interest at Weaving Influence
Client facing teams and work.
Top 3 Favorite Podcasts or Books
Wait, Wait Don’t Tell Me
Smartless
anything by Margaret Atwood
What I enjoy doing when I am not working
tennis, running, crossfit, painting, reading.

Vice President of Operations

Amy Driehorst

Special Area of Interest at Weaving Influence
Client and company budgets and financials, Human Resources, Web and Book Production Services
Top 3 Favorite Podcasts or Books
Stephanie Plum Series by Janet Evanovich
James Patterson
Cookbooks (can’t pick just one)
What I enjoy doing when I am not working
Spending time with my kids and husband, exploring the great state of Michigan, scrapbooking, reading, gardening, cooking.

Business Development +
Marketing Manager

Aubrey Pastorek

Special Area of Interest at Weaving Influence
Company Marketing, Podcast
Top 3 Favorite Podcasts or Books
The Things We Cannot Say
The Daily (Podcast)
My Favorite Murder (podcast)
What I enjoy doing when I am not working
Traveling, kayaking or bike riding, reading, cooking, gardening.

Social Media Marketing Manager

Kristin

Project Manager

Kelly

Bookkeeper – Office Assistant

Sarah

Shipping Manager

Amanda

Social Media Marketing Manager

Kristin Elliott

Special Area of Interest at Weaving Influence
Project Management & Social Media
What I enjoy doing when I am not working
Family time and fishing.

Project Manager

Kelly Edmiston

Special Area of Interest at Weaving Influence
Project Management, Social Media, PR, Media Friends, TBB, Lead Change Group
Top 3 Favorite Podcasts or Books
The Awakening (Kate Chopin)
As I Lay Dying (William Faulkner)
Biscuits & Jam podcast (Southern Living)
What I enjoy doing when I am not working
traveling, reading, baking, preserving, antiquing, photography, snuggling on my three cats.

Bookkeeper + Office Assistant

Sarah Kocinski

Special Area of Interest at Weaving Influence
Scheduling, Organization, Bookkeeping, Invoicing
Top 3 Favorite Podcasts or Books
James Patterson
Alex Cross and Women’s Murder Club
Historical Fiction
What I enjoy doing when I am not working
Family time, vacations by the water or Disney, floating in the pool, watching my son play baseball/football/shoot trap, Girl Trips

Office Assistant

Amanda Hugo

Shipping and web maintenance
Proofreading and Website Checking
Top 3 Favorite Podcasts or Books
Stephanie Plum Series
James Patterson
Have recently been interested in some different autobiographies
What I enjoy doing when I am not working
Spending time with my husband & fostering animals.

Lead Graphic Designer

Rachel

Book Launch Consultant & Editor

Carrie

Web Project Manager

Karin

Public Relations

Lise

Lead Graphic Designer

Rachel Royer

Special Area of Interest at Weaving Influence
All things print and web design.
Top 3 Favorite Podcasts or Books
Song of Ice and Fire Series
A Thousand Splendid Suns
The Help
What I enjoy doing when I am not working
Spending time with my family, painting, gardening, kayaking, volleyball, and reading.

Book Launch Consultant & Editor

Carrie Koens

Special Area of Interest at Weaving Influence
Proofreading and Website Checking
Top 3 Favorite Podcasts or Books
The Attributes of God (A.W. Tozer)
The Mitford Series (Jan Karon)
The Hercule Poirot Mysteries (Agatha Christie)
What I enjoy doing when I am not working
Snuggling up with a cup of coffee or tea and a good book, enjoying the occasional BBC mystery show, and spending time with my husband and our five kids.

Web Project Manager

Karin Tome

Special Area of Interest at Weaving Influence
Web Strategy, WordPress
Top 3 Favorite Podcasts or Books
Happier with Gretchen Rubin (podcast)
any and all memoirs and political non-fiction
What I enjoy doing when I am not working
Traveling, all things Walt Disney World, reading, running, playing with my dogs

Public Relations

Lise Stevens

Special Area of Interest at Weaving Influence
Book Production (editorial only), Press Kits, Press Releases
Top 3 Favorite Podcasts or Books
Quote Unquote
Encyclopedia Womminica
Hidden Brain (NPR)
What I enjoy doing when I am not working
Volunteer at animal shelter, caring for my 4 rescue kittys, reading, meeting up with friends, board games.

Marketing Account Manager

Wendy

Publishing Specialist

Lori

Graphic Video Specialist

Lorrie

Social Media Specialist

Isabel

Marketing Account  Manager

Wendy Haan

Special area of interest at Weaving Influence…
Project Management
Top 3 favorite podcasts or books…
Stephanie Plum series (Janet Evanovich)
Stieg Larson trilogy
The Diary of Anne Frank
What I enjoy doing when I am not working…
Exercising, reading (every day!), enjoying my silly Yorkies, eating chocolate (every day!) and enjoying northern Michigan.

Publishing Specialist

Lori Weidert

Special Area of Interest at Weaving Influence
Book Production
Top 3 Favorite Podcasts or Books
My Favorite Murder (Podcast)
Buy Yourself the F*cking Lilies (Tara Schuster)
Lillian Boxfish Takes a Walk (Kathleen Rooney)
What I enjoy doing when I am not working
Camping, gardening, drawing, writing (creating anything), cooking and attracting hummingbirds to wherever I am!

Graphic-Video Specialist

Lorrie Cesarz

I work from…
Toledo, OH & WI HQ.
Ask me about…
Video, video editing, graphics and print layout and design.
My favorite activity outside of work is…
Spending time outdoors. Hiking and camping.
You may not know that…
I’ve hiked the Grand Canyon Rim to Rim.
What I love about working with Weaving Influence…
I like the flexibility working from home and with team members at HQ.

Social Media Specialist

Isabel Thornton

Special Area of Interest at Weaving Influence
Social Media, Podcast
Top 3 Favorite Podcasts or Books
Their Eyes Were Watching God (Zora Neale Hurston)
Jane Eyre (Charlotte Bronte)
Persuasion (Jane Austen)
What I enjoy doing when I am not working
Photography, reading, embroidering, writing poetry, taking care of my plants, exploring with friends.

Social Media Specialist & Webinar Coordinator

Megan

Social Media Specialist

Falyn

Social Media Specialist & Webinar Coordinator

Megan Maldonado

Special Area of Interest at Weaving Influence
Social Media, Webinar management
Top 3 Favorite Podcasts or Books
Morbid: A True Crime Podcast
Year of Yes: How to Dance It Out, Stand in the Sun and Be Your Own Person (Shonda Rhimes)
Hollywood Park: A Memoir (Mikel Jollett)

Social Media Specialist 

Falyn Horrigan

Special Area of Interest at Weaving Influence
Social Media
Top 3 Favorite Podcasts or Books
Big Magic (Elizabeth Gilbert)
Ted Talk (podcast)
Wild Spirit, Soft Heart by Butterflies Rising (poetry book)
What I enjoy doing when I’m not working…
Painting, traveling, spending time with friends, yoga, playing with my dog, and reading good books in nature.

Work With Us

We’re always looking for skilled professionals in the areas of Public Relations, Project Management, Content Writing, Social Media, and Graphic Design who are eager to contribute to our community and who thrive working in a virtual environment.