About Us
Our Mission
Creating Opportunities For Your Message To Reach A Wider Audience
Growing Your Online Influence
We believe that investing time in marketing your message and business online will create measurable results and impact. Like any worthwhile endeavor, success in digital marketing is a long-term venture. To ensure your success, we start with strategy: exploring your goals with you, as well as identifying what target audiences you want to reach and your style of communication. After hearing your priorities, we’ll map out a strategic plan for widening your online influence. Then, the focus shifts to executing your strategy.
Achieving Results
How Are You Stacking Up?
We know you may have questions about growing your online influence. When someone searches for you online, what do they find? Which social media platforms should you use? How often should you blog? What’s the best way to stay connected with your audience? How do you drive traffic to your website? Our marketing specialists will answer those questions and help you execute the best strategy for achieving your business goals.
Your Website
Your digital home base should reflect your personality & experience, while enticing audiences to take the next step and engage directly with you.
Social
Cultivating online relationships is our core strength. Benefit from our staff’s years of social media management & internet marketing experience.
Digital Publicity
Our PR team will promote your brand message to influential media outlets, which will create the credibility to fuel your business.
Networks
We’ll help you mobilize your networks and expand your reach by connecting you with 11,000+ professionals already plugged into our networked communities.
Book Launch
Our strategic partnership will guide your book launch, which creates important momentum for the long-term reach of your message.
Our Approach
Helping You Maximize Your Online Reach Throughout Our Partnership
Online Influence Assessment
Most author’s expertise is not accurately reflected by their online presence, so we’ll start by analyzing yours. How current are your social media accounts? What existing networks can help spread the word about your book? We’ll find your existing fan bases and grow them. We’ll also help you identify and connect with new target audiences through our professional networks.
Strategy and Engagement
We partner with clients who we believe will make a difference in the world. Our first step is creating a strategic marketing plan using our professional networks and capabilities in key areas: branding/messaging, social media, web development, content strategy, email marketing, network mobilization, digital media, and speaker positioning. We’ll recommend techniques and tactics in each area to help you reach your strategic business goals.
Cutting Through the Noise
Why Should Audiences Choose You?
When readers and professional audiences can access more knowledge than ever before, why should they choose your message? The key is cutting through the noise. A strong online presence for your book and brand matters; without it, your message can get lost. At Weaving Influence, we’ll establish and refine your digital brand by connecting with your current audiences and building awareness and engagement with new audiences.
Connect
We connect authors and thought-leaders to the right target audiences and professional networks.
Build
We build community around world-changing branding messages and marketing ideas.
Ignite
We ignite powerful movements around innovative ideas that fuel your strategic business goals.
From Our Clients
See What Our Long-Term Clients and Strategic Partners Have To Say About us
Our Core Values
Providing Direction For Our Client Interactions & How We Partner With Each Other
Excellent Execution
Inclusive Community
Respectful Collaboration
Intentional Growth
Unwavering Integrity
Valuable Contribution
Meet the Team
We Aim To Create an Environment Where People Can Do The Work They Love & Grow In Relationships
LEADERSHIP
Becky Robinson, Founder & CEO
Becky brings unmatched expertise to Weaving Influence’s clients around book launches and marketing and has provided book launch support to more than 235 clients. She is the award-winning author of the bestseller Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause (Berrett-Koehler Publishers, April 2022). Becky is also the host of The Book Marketing Action Podcast, one of the most popular book marketing podcasts available, and teaches book marketing strategy through 1:1 sessions and a live course.
Amy Driehorst, Chief Operating Officer
Amy is a versatile team leader with a demonstrated history of success in operational management and people development. She’s guided the operational growth of Weaving Influence for more than 10 years and leverages her extensive background in operational management and leadership to constantly improve processes and systems in service of our clients, team members, and partners.
Deirdre Honner, Human Resources
Deirdre is a highly experienced human resources professional who helps recruit new team members and support optimal hiring at Weaving Influence. She ensures that we live out our core values in our interactions with clients and with one another, in addition to providing guidance for the implementation of company policies and procedures.
OPERATIONS
Kristin Gann, Operations Manager
Kristin supports the COO in maintaining daily business operations. Her expertise is utilized to assist in financial processes, human resources initiatives, and project setup. She collaborates with senior leadership to develop and deliver quarterly goals for the company, assess and maintain healthy company culture, and ensure quality client experiences. She also supports in overseeing the internal team through project completion in all company services areas.
Molly Kellie, Shipping Clerk & Office Assistant
Molly oversees the management of the Weaving Influence office, handling all shipping and fulfillment on behalf of our clients and the company. She also maintains the office’s organization, stays up-to-date on company emails, and tracks all book launches.
Client Services
Aubrey Pastorek, Social Media Marketing Manager
Aubrey drives successful social media strategies that improve client visibility, position clients as thought leaders, and set them apart in the market. She effectively manages client accounts to ensure a tailored marketing approach that aligns with overarching goals, target audiences, and budgetary parameters.
Wendy Haan, Marketing Services Manager
Wendy is a seasoned marketing strategist who comprehensively supports authors, including a Wall Street Journal Bestseller, as they launch their books. At Weaving Influence, Wendy leads the planning, coordination, and execution of all virtual launch parties and webinars and oversees all website and book production projects.
Kelly Edmiston, Account Manager
Kelly expertly supports authors through their book launches through strategic account management, with a specialization in mobilizing their networks and building impactful launch teams. She coaches authors throughout her launch management on how to best influence bestseller opportunities and secure Amazon reviews, ultimately increasing visibility, media coverage, and opportunities for growth and success.
Allyson Jansen, Marketing Strategist & Account Manager
Allyson is an experienced marketing strategist with over a decade of success driving growth and results through multi-channel B2B and B2C marketing campaigns. She expertly bolsters our clients’ digital footprints through customized strategies, channel planning, consistent performance analysis, and ongoing consultation.
Social Media
Isabel Thornton, Internal Marketing Coordinator & Senior Social Media Specialist
Isabel is a social media expert with several years of experience creating content, developing and implementing marketing strategies, managing online communities, and analyzing performance to support new marketing initiatives. In tandem with building our clients’ social channels, she spearheads all internal marketing initiatives to help grow Weaving Influence.
Public Relations
Elizabeth Mars, Public Relations Strategist
Elizabeth is a seasoned public relations professional specializing in high-momentum PR for thought leaders and organizations. She brings a proven track record of more than 25 years of creating, building, and leading book PR initiatives and company PR programs that drive brand awareness, boost credibility, establish competitive differentiation, and position individuals and high-growth companies as industry leaders.
Franchesca Conner, Public Relations Specialist
Franchesca is a skilled public relations and communications professional with over a decade of experience successfully working with local and national print and broadcast media outlets. She crafts media strategies and press kits and the accompanying content, builds media lists, and conducts media outreach while also supporting speakers bureau program research.
Trenae Williams, Public Relations Specialist
Trenae is a versatile and results-driven public relations professional who specializes in storytelling, creativity, and strategic communication. She supports our clients by crafting compelling pitches and press releases to generate media interest and proactively seeks and secures media placements in print, online, and podcasts. She additionally creates comprehensive press kits and develops and implements strategic media plans to enhance our clients’ visibility and reputation.
Web
Jacqueline Treloar, Senior Developer
Jacqueline is a senior developer with a comprehensive background in custom web development and a strong academic foundation in coding practices. Leading our web projects, she leverages a holistic approach to integrate web development seamlessly with digital marketing strategies, ensuring outcomes that drive significant results for Weaving Influence and its clients.
Russ Hawkins, Web and Design Specialist
Russ is an integral part of the design team at Weaving Influence, supporting both website and graphic design. He also manages the production and editing of The Book Marketing Action Podcast, ensuring each episode is expertly crafted to reach and engage target audiences.
Kurt Menard, Developer
Kurt is a seasoned WordPress expert with extensive experience. He excels at transforming our web design team’s concepts into fully functional and meticulously crafted final products. With his expertise in responsive design and coding, Kurt ensures your site looks stunning on every device and performs flawlessly. A master problem solver, he tackles even the most complex client challenges with innovative solutions.
Design
Stephanie Jordan, Graphic Designer
Stephanie manages a variety of design tasks for Weaving Influence, bringing her depth of experience to create engaging, branded designs for social media, launch promotion, content marketing, and print collateral. Her work ranges from social media quotes and endorsement graphics to sample chapters and Amazon A+ graphics. Stephanie also supports event promotion with launch party designs and webinar graphics.
Juliet Koubek, Web & Graphic Designer
Juliet brings over a decade of design and art direction experience to the Weaving Influence team. She specializes in graphic and website design, translating our clients’ brands and goals into compelling visual concepts. She produces high-quality design work to support book launches and ongoing marketing partnerships, meeting client specifications and effectively communicating key messages.
Book Production & Editing
Lori Weidert, Self-Publishing Specialist
Lori leads our self-published author support services. She works closely with authors, expertly navigating and executing each stage—copyediting, design, typesetting, print-on-demand setup, and epub conversion—to transform their manuscripts into published books.
Rachel Royer, Senior Graphic Designer
Rachel, a senior graphic designer at Weaving Influence, develops engaging and expertly crafted creative, including book covers, sample chapters, and design layouts. She utilizes her years of design experience to ensure all creative is on-brand and aligns with our clients’ goals and objectives.
Carrie Koens, Consultant & Editor
Carrie leads proofreading and editing, ensuring all messages are clearly communicated to the intended audience, whether through a website, social media, book, blog, newsletter, or ebook. She’s also our in-house Goodreads librarian and is happiest working behind the scenes to make others shine.
Work With Us
We’re always looking for skilled professionals in the areas of Public Relations, Project Management, Content Writing, Social Media, and Graphic Design who are eager to contribute to our community and who thrive working in a virtual environment.