About Us
Our Mission
Creating Opportunities For Your Message To Reach A Wider Audience
Growing Your Online Influence
We believe that investing time in marketing your message and business online will create measurable results and impact. Like any worthwhile endeavor, success in digital marketing is a long-term venture. To ensure your success, we start with strategy: exploring your goals with you, as well as identifying what target audiences you want to reach and your style of communication. After hearing your priorities, we’ll map out a strategic plan for widening your online influence. Then, the focus shifts to executing your strategy.
Achieving Results
How Are You Stacking Up?
We know you may have questions about growing your online influence. When someone searches for you online, what do they find? Which social media platforms should you use? How often should you blog? What’s the best way to stay connected with your audience? How do you drive traffic to your website? Our marketing specialists will answer those questions and help you execute the best strategy for achieving your business goals.
Your Website
Your digital home base should reflect your personality & experience, while enticing audiences to take the next step and engage directly with you.
Social
Cultivating online relationships is our core strength. Benefit from our staff’s years of social media management & internet marketing experience.
Digital Publicity
Our PR team will promote your brand message to influential media outlets, which will create the credibility to fuel your business.
Networks
We’ll help you mobilize your networks and expand your reach by connecting you with 11,000+ professionals already plugged into our networked communities.
Book Launch
Our strategic partnership will guide your book launch, which creates important momentum for the long-term reach of your message.
Our Approach
Helping You Maximize Your Online Reach Throughout Our Partnership
Online Influence Assessment
Most author’s expertise is not accurately reflected by their online presence, so we’ll start by analyzing yours. How current are your social media accounts? What existing networks can help spread the word about your book? We’ll find your existing fan bases and grow them. We’ll also help you identify and connect with new target audiences through our professional networks.
Strategy and Engagement
We partner with clients who we believe will make a difference in the world. Our first step is creating a strategic marketing plan using our professional networks and capabilities in key areas: branding/messaging, social media, web development, content strategy, email marketing, network mobilization, digital media, and speaker positioning. We’ll recommend techniques and tactics in each area to help you reach your strategic business goals.
Cutting Through the Noise
Why Should Audiences Choose You?
When readers and professional audiences can access more knowledge than ever before, why should they choose your message? The key is cutting through the noise. A strong online presence for your book and brand matters; without it, your message can get lost. At Weaving Influence, we’ll establish and refine your digital brand by connecting with your current audiences and building awareness and engagement with new audiences.
Connect
We connect authors and thought-leaders to the right target audiences and professional networks.
Build
We build community around world-changing branding messages and marketing ideas.
Ignite
We ignite powerful movements around innovative ideas that fuel your strategic business goals.
From Our Clients
See What Our Long-Term Clients and Strategic Partners Have To Say About us
Our Core Values
Providing Direction For Our Client Interactions & How We Partner With Each Other
Partnership
Work with and because of our clients. Co-own their goals and success, just as we share in colleagues’ wins.
Generosity
Share generously of our time, expertise, knowledge, and networks.
Responsiveness
Be ready, willing, and available to help when needed.
Integrity
Do what we say we’ll do. Own up to mistakes, and do whatever it takes to make it right.
Flexibility
Create virtual work that allows space for personal and family priorities; innovate and adapt in order to meet clients’ goals.
Growth
Grow every day – individually, as a company, and with our clients.
Meet the Team
We Aim To Create an Environment Where People Can Do The Work They Love & Grow In Relationships
Founder & CEO
Becky
Vice President of Client Services
Christy
Vice President of Operations
Amy
Business Development + Marketing Manager
Aubrey
Founder & CEO
Becky Robinson
Vice President of Client Services
Christy Kirk
Vice President of Operations
Amy Driehorst
Business Development +
Marketing Manager
Aubrey Pastorek
Book Launch Consultant & Editor
Carrie
Lead Graphic Designer
Rachel
Web Project Manager
Karin
Project Manager
Kelly
Book Launch Consultant & Editor
Carrie Koens
Lead Graphic Designer
Rachel Royer
Web Project Manager
Karin Tome
Project Manager
Kelly Edmiston
Public Relations
Lise
Marketing Account Manager
Wendy
Publishing Specialist
Lori
Graphic Video Specialist
Lorrie
Public Relations
Lise Stevens
Marketing Account Manager
Wendy Haan
Publishing Specialist
Lori Weidert
Graphic-Video Specialist
Lorrie Cesarz
Social Media Specialist
Isabel
Social Media Specialist
Falyn
Russ
Human Resources
Dee Dee
Social Media Specialist
Isabel Thornton
Social Media Specialist
Falyn Horrigan
Web & Graphic Designer
Russ Hawkins
Human Resources
Deirdre Honner
Work With Us
We’re always looking for skilled professionals in the areas of Public Relations, Project Management, Content Writing, Social Media, and Graphic Design who are eager to contribute to our community and who thrive working in a virtual environment.