About Us

Our Mission

Creating Opportunities For Your Message To Reach A Wider Audience

Growing Your Online Influence 

We believe that investing time in marketing your message and business online will create measurable results and impact. Like any worthwhile endeavor, success in digital marketing is a long-term venture. To ensure your success, we start with strategy: exploring your goals with you, as well as identifying what target audiences you want to reach and your style of communication. After hearing your priorities, we’ll map out a strategic plan for widening your online influence. Then, the focus shifts to executing your strategy.

Achieving Results

How Are You Stacking Up?

We know you may have questions about growing your online influence. When someone searches for you online, what do they find? Which social media platforms should you use? How often should you blog? What’s the best way to stay connected with your audience? How do you drive traffic to your website? Our marketing specialists will answer those questions and help you execute the best strategy for achieving your business goals.

Your Website

Your digital home base should reflect your personality & experience, while enticing audiences to take the next step and engage directly with you.

Social

Cultivating online relationships is our core strength. Benefit from our staff’s years of social media management & internet marketing experience.

Digital Publicity

Our PR team will promote your brand message to influential media outlets, which will create the credibility to fuel your business.

Networks

We’ll help you mobilize your networks and expand your reach by connecting you with 11,000+ professionals already plugged into our networked communities.

Book Launch

Our strategic partnership will guide your book launch, which creates important momentum for the long-term reach of your message.

Our Approach

Helping You Maximize Your Online Reach Throughout Our Partnership

Online Influence Assessment

Most author’s expertise is not accurately reflected by their online presence, so we’ll start by analyzing yours. How current are your social media accounts? What existing networks can help spread the word about your book? We’ll find your existing fan bases and grow them. We’ll also help you identify and connect with new target audiences through our professional networks.

Strategy and Engagement

We partner with clients who we believe will make a difference in the world. Our first step is creating a strategic marketing plan using our professional networks and capabilities in key areas: branding/messaging, social media, web development, content strategy, email marketing, network mobilization, digital media, and speaker positioning. We’ll recommend techniques and tactics in each area to help you reach your strategic business goals.

Cutting Through the Noise

Why Should Audiences Choose You?

When readers and professional audiences can access more knowledge than ever before, why should they choose your message? The key is cutting through the noise. A strong online presence for your book and brand matters; without it, your message can get lost. At Weaving Influence, we’ll establish and refine your digital brand by connecting with your current audiences and building awareness and engagement with new audiences.

Connect

We connect authors and thought-leaders to the right target audiences and professional networks.

Build

We build community around world-changing branding messages and marketing ideas.

Ignite

We ignite powerful movements around innovative ideas that fuel your strategic business goals.

From Our Clients

See What Our Long-Term Clients and Strategic Partners Have To Say About us

Weaving Influence can be summed up as open, intuitive, kind, professional, conscientious, talented, fun, passionate, caring, curious, connected, and dedicated. They truly care about us as people as well as our company’s success. And they deliver results! We’ve seen positive gains in every metric identified for our engagement. They are the kind of partner we envision alongside us for a long time.

Nate Regier, CEO & Co-founder of Next Element & author of Conflict Without Casualities

Becky Robinson and the Weaving Influence team are amazing. They’re professional, insightful, helpful, and they drive results. My platform has increased dramatically since we started working together. I’ve recommended them to every author I know.

Mark Miller, VP of Leadership Development at Chick-fil-A

I didn’t have much time to think about marketing my book until just before my launch. Fortunately, I was referred to Becky and her team, who jumped in and started helping with my launch right away. I was extremely impressed with how quickly Weaving Influence created and executed a PR plan. They also helped me optimize my online presence, create promotional graphics and tweets, and so much more.

Dan Olsen, Author of The Lean Product Playbook

The webinar I did with Becky and her Weaving Influence team was the kicker my business needed. Not only did I sell books, but the visibility led to me to connect both with new prospects and with old clients who thought it was time to hire me again. Becky’s team did great work getting the word out and supplying me with what I needed to attract people from my lists as well.

Marcia Reynolds, Author of The Discomfort Zone

Working with Weaving Influence has been vital for building my brand and growing my business. I’ve been consistently placed in big name publications like Forbes, Inc, and Fast Company, and now have a strong network of reporters who pro-actively reach out for quotes. Everyone I’ve worked with at Weaving Influence is passionate about my business and helping it to grow.

Karin Hurt, CEO & Founder of Let’s Grow Leaders

Our Core Values

Providing Direction For Our Client Interactions & How We Partner With Each Other

Excellent Execution

We design and deliver our services and products to exceed expectations through paying attention to detail, leveraging our expertise, and delivering powerful results.

Inclusive Community

We create spaces that value people as individuals, while nurturing their sense of belonging and acceptance.
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Respectful Collaboration

We believe we are better together and we strive to build positive working relationships, honoring people’s perspectives, contributions, and expertise.

Intentional Growth

We believe in personal and professional growth and work together to continue to grow, learn, develop, and improve our services, our products, and ourselves.

Unwavering Integrity

We do what we say we’re going to do. We are authentic. We are open and honest in all communication and interactions.
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Valuable Contribution

We add value generously to every person and situation we encounter by sharing our expertise, insight, and resources.

Meet the Team

We Aim To Create an Environment Where People Can Do The Work They Love & Grow In Relationships

Founder & CEO

Becky

Vice President of Client Services

Christy

Vice President of Operations

Amy

Human Resources

Dee Dee

Founder & CEO

Becky Robinson

Special Area of Interest at Weaving Influence
Virtual Events, Coaching/Consulting about Marketing Strategy
Top 3 Favorite Podcasts or Books
Today We Are Rich (Tim Sanders)
Keep Moving (Maggie Smith)
Where the Sidewalk Ends (Shel Silversteen))
What I enjoy doing when I am not working
Running, reading, family time.

Vice President of Client Services

Christy Kirk

Special Area of Interest at Weaving Influence
Client facing teams and work.
Top 3 Favorite Podcasts or Books
Wait, Wait Don’t Tell Me
Smartless
anything by Margaret Atwood
What I enjoy doing when I am not working
tennis, running, crossfit, painting, reading.

Vice President of Operations

Amy Driehorst

Special Area of Interest at Weaving Influence
Client and company budgets and financials, Human Resources, Web and Book Production Services
Top 3 Favorite Podcasts or Books
Stephanie Plum Series by Janet Evanovich
James Patterson
Cookbooks (can’t pick just one)
What I enjoy doing when I am not working
Spending time with my kids and husband, exploring the great state of Michigan, scrapbooking, reading, gardening, cooking.

Human Resources

Deirdre Honner

Special Area of Interest at Weaving Influence
Human Resources
Top 3 Favorite Podcasts or Books
Adam Grant (podcast) and his books
Culture Code
Impact Players
What I enjoy doing when I’m not working…
Time on Lake Huron, reading anything on my Kindle, collecting wine and writing letters.

Social Media Manager

Aubrey

Marketing Account Manager

Kristin

Project Manager

Kelly

Marketing Account Manager

Wendy

Social Media Manager

Aubrey Pastorek

Special Area of Interest at Weaving Influence
Company Marketing, Podcast
Top 3 Favorite Podcasts or Books
The Things We Cannot Say
The Daily (Podcast)
My Favorite Murder (podcast)
What I enjoy doing when I am not working
Traveling, kayaking or bike riding, reading, cooking, gardening.

Marketing Account Manager

Kristin Elliott

Special Area of Interest at Weaving Influence
Project Management & Operations
What I enjoy doing when I am not working
Family time, dog parks, and fishing

Project Manager

Kelly Edmiston

Special Area of Interest at Weaving Influence
Project Management, Social Media, PR, Media Friends, TBB, Lead Change Group
Top 3 Favorite Podcasts or Books
The Awakening (Kate Chopin)
As I Lay Dying (William Faulkner)
Biscuits & Jam podcast (Southern Living)
What I enjoy doing when I am not working
traveling, reading, baking, preserving, antiquing, photography, snuggling on my three cats.

Marketing Account  Manager

Wendy Haan

Special area of interest at Weaving Influence…
Project Management
Top 3 favorite podcasts or books…
Stephanie Plum series (Janet Evanovich)
Stieg Larson trilogy
The Diary of Anne Frank
What I enjoy doing when I am not working…
Exercising, reading (every day!), enjoying my silly Yorkies, eating chocolate (every day!) and enjoying northern Michigan.

Social Media Specialist

Isabel

Project Manager/Social Media Specialist

Tim

Social Media Specialist

Falyn

Social Media Specialist

Kelly C

Social Media Specialist

Isabel Thornton

Special Area of Interest at Weaving Influence
Social Media, Podcast
Top 3 Favorite Podcasts or Books
Their Eyes Were Watching God (Zora Neale Hurston)
Jane Eyre (Charlotte Bronte)
Persuasion (Jane Austen)
What I enjoy doing when I am not working
Photography, reading, embroidering, writing poetry, taking care of my plants, exploring with friends.

Project Manager/Social Media Specialist

Tim Walden

Special Area of Interest at Weaving Influence
Social Media, Proofreading, Voiceovers, Podcasts
Top 3 Favorite Podcasts or Books
Children of Blood & Bone
The Alchemist
Sun Tzu’s Art of War
What I enjoy doing when I am not working
Spending time with my wife, reading, writing, watching anything Anime or Marvel related, eating, mentoring

Social Media Specialist 

Falyn Horrigan

Special Area of Interest at Weaving Influence
Social Media
Top 3 Favorite Podcasts or Books
Big Magic (Elizabeth Gilbert)
Ted Talk (podcast)
Wild Spirit, Soft Heart by Butterflies Rising (poetry book)
What I enjoy doing when I’m not working…
Painting, traveling, spending time with friends, yoga, playing with my dog, and reading good books in nature.

Social Media Specialist

Kelly Charpie

Special Area of Interest at Weaving Influence
Social media, content creation, video editing, graphic design
Top 3 Favorite Podcasts or Books
Office Ladies Podcast
Pod Meets World
What I enjoy doing when I’m not working…
Being with my family, gardening, cooking/eating new food, home projects, homesteading, traveling. playing and coaching soccer

PR Specialist

Nicole

Consultant & Editor

Carrie

Full Stack Developer

Jacqueline

Web & Graphic Designer

Russ

PR Specialist

Nicole Vogt

Special Area of Interest at Weaving Influence
Press materials
Top 3 Favorite Podcasts or Books
Coffee With a Journalist
99% Invisible
How To Fail With Elizabeth Day
What I enjoy doing when I am not working
I love being outdoors, and exploring new places. I love having game nights with friends and learning new card games and board games.

Consultant & Editor

Carrie Koens

Special Area of Interest at Weaving Influence
Proofreading and Website Checking
Top 3 Favorite Podcasts or Books
The Attributes of God (A.W. Tozer)
The Mitford Series (Jan Karon)
The Hercule Poirot Mysteries (Agatha Christie)
What I enjoy doing when I am not working
Snuggling up with a cup of coffee or tea and a good book, enjoying the occasional BBC mystery show, and spending time with my husband and our five kids.

Full Stack Developer

Jacqueline Treloar

Special Area of Interest at Weaving Influence
Web Development
Top 3 Favorite Podcasts or Books
Gone with the Wind
Sword of Truth series
Clan of the Cave Bear
What I enjoy doing when I am not working
I enjoy crocheting, hiking, boating, ATVing, and camping, and going on any road trip is my absolute favorite.

Web & Graphic Designer

Russ Hawkins

Special Area of Interest at Weaving Influence
Web, Podcast
Top 3 Favorite Podcasts or Books
Love Does (Bob Goff)
Man’s Search For Meaning (Victor Frankl)
The Mosiac Podcast 
What I enjoy doing when I’m not working…
Watching my son play baseball. Laughing with friends. Eating good food.

Lead Graphic Designer

Rachel

Publishing Specialist

Lori

Executive and Sales Assistant

Beth

Shipping Clerk/Office Assistant

Laura

Lead Graphic Designer

RACHEL ROYER

Special Area of Interest at Weaving Influence
All things print and web design.
Top 3 Favorite Podcasts or Books
Song of Ice and Fire Series
A Thousand Splendid Suns
The Help
What I enjoy doing when I am not working
Spending time with my family, painting, gardening, kayaking, volleyball, and reading.

Publishing Specialist

LORI WEIDERT

Special Area of Interest at Weaving Influence
Book Production
Top 3 Favorite Podcasts or Books
My Favorite Murder (Podcast)
Buy Yourself the F*cking Lilies (Tara Schuster)
Lillian Boxfish Takes a Walk (Kathleen Rooney)
What I enjoy doing when I am not working
Camping, gardening, drawing, writing (creating anything), cooking and attracting hummingbirds to wherever I am!

Executive and Sales Assistant

Beth Porter

Special Area of Interest at Weaving Influence
Scheduling, Client Assistance and Communication
Top 3 Favorite Podcasts or Books
The Astrology Podcast by Chris Brennan
Video essays by F.D. Signifier
Dragonfly by Elle Golding
What I enjoy doing when I am not working
Taking my kids on new adventures or creating all forms of art.

Shipping Clerk/Office Assistant

Laura Wotring

Special Area of Interest at Weaving Influence
Shipping
Top 3 Favorite Podcasts or Books
Nora Roberts
James Patterson
Nicholas Sparks
What I enjoy doing when I am not working
Being with family and friends camping and boating.

Work With Us

We’re always looking for skilled professionals in the areas of Public Relations, Project Management, Content Writing, Social Media, and Graphic Design who are eager to contribute to our community and who thrive working in a virtual environment.