About Us

Our Mission

Creating Opportunities For Your Message To Reach A Wider Audience

Growing Your Online Influence 

We believe that investing time in marketing your message and business online will create measurable results and impact. Like any worthwhile endeavor, success in digital marketing is a long-term venture. To ensure your success, we start with strategy: exploring your goals with you, as well as identifying what target audiences you want to reach and your style of communication. After hearing your priorities, we’ll map out a strategic plan for widening your online influence. Then, the focus shifts to executing your strategy.

Achieving Results

How Are You Stacking Up?

We know you may have questions about growing your online influence. When someone searches for you online, what do they find? Which social media platforms should you use? How often should you blog? What’s the best way to stay connected with your audience? How do you drive traffic to your website? Our marketing specialists will answer those questions and help you execute the best strategy for achieving your business goals.

Your Website

Your digital home base should reflect your personality & experience, while enticing audiences to take the next step and engage directly with you.

Social

Cultivating online relationships is our core strength. Benefit from our staff’s years of social media management & internet marketing experience.

Digital Publicity

Our PR team will promote your brand message to influential media outlets, which will create the credibility to fuel your business.

Networks

We’ll help you mobilize your networks and expand your reach by connecting you with 11,000+ professionals already plugged into our networked communities.

Book Launch

Our strategic partnership will guide your book launch, which creates important momentum for the long-term reach of your message.

Our Approach

Helping You Maximize Your Online Reach Throughout Our Partnership

Online Influence Assessment

Most author’s expertise is not accurately reflected by their online presence, so we’ll start by analyzing yours. How current are your social media accounts? What existing networks can help spread the word about your book? We’ll find your existing fan bases and grow them. We’ll also help you identify and connect with new target audiences through our professional networks.

Strategy and Engagement

We partner with clients who we believe will make a difference in the world. Our first step is creating a strategic marketing plan using our professional networks and capabilities in key areas: branding/messaging, social media, web development, content strategy, email marketing, network mobilization, digital media, and speaker positioning. We’ll recommend techniques and tactics in each area to help you reach your strategic business goals.

Cutting Through the Noise

Why Should Audiences Choose You?

When readers and professional audiences can access more knowledge than ever before, why should they choose your message? The key is cutting through the noise. A strong online presence for your book and brand matters; without it, your message can get lost. At Weaving Influence, we’ll establish and refine your digital brand by connecting with your current audiences and building awareness and engagement with new audiences.

Connect

We connect authors and thought-leaders to the right target audiences and professional networks.

Build

We build community around world-changing branding messages and marketing ideas.

Ignite

We ignite powerful movements around innovative ideas that fuel your strategic business goals.

From Our Clients

See What Our Long-Term Clients and Strategic Partners Have To Say About us

Weaving Influence can be summed up as open, intuitive, kind, professional, conscientious, talented, fun, passionate, caring, curious, connected, and dedicated. They truly care about us as people as well as our company’s success. And they deliver results! We’ve seen positive gains in every metric identified for our engagement. They are the kind of partner we envision alongside us for a long time.

Nate Regier, CEO & Co-founder of Next Element & author of Conflict Without Casualities

Becky Robinson and the Weaving Influence team are amazing. They’re professional, insightful, helpful, and they drive results. My platform has increased dramatically since we started working together. I’ve recommended them to every author I know.

Mark Miller, VP of Leadership Development at Chick-fil-A

I didn’t have much time to think about marketing my book until just before my launch. Fortunately, I was referred to Becky and her team, who jumped in and started helping with my launch right away. I was extremely impressed with how quickly Weaving Influence created and executed a PR plan. They also helped me optimize my online presence, create promotional graphics and tweets, and so much more.

Dan Olsen, Author of The Lean Product Playbook

The webinar I did with Becky and her Weaving Influence team was the kicker my business needed. Not only did I sell books, but the visibility led to me to connect both with new prospects and with old clients who thought it was time to hire me again. Becky’s team did great work getting the word out and supplying me with what I needed to attract people from my lists as well.

Marcia Reynolds, Author of The Discomfort Zone

Working with Weaving Influence has been vital for building my brand and growing my business. I’ve been consistently placed in big name publications like Forbes, Inc, and Fast Company, and now have a strong network of reporters who pro-actively reach out for quotes. Everyone I’ve worked with at Weaving Influence is passionate about my business and helping it to grow.

Karin Hurt, CEO & Founder of Let’s Grow Leaders

Our Core Values

Providing Direction For Our Client Interactions & How We Partner With Each Other

Excellent Execution

We design and deliver our services and products to exceed expectations through paying attention to detail, leveraging our expertise, and delivering powerful results.

Inclusive Community

We create spaces that value people as individuals, while nurturing their sense of belonging and acceptance.
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Respectful Collaboration

We believe we are better together and we strive to build positive working relationships, honoring people’s perspectives, contributions, and expertise.

Intentional Growth

We believe in personal and professional growth and work together to continue to grow, learn, develop, and improve our services, our products, and ourselves.

Unwavering Integrity

We do what we say we’re going to do. We are authentic. We are open and honest in all communication and interactions.
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Valuable Contribution

We add value generously to every person and situation we encounter by sharing our expertise, insight, and resources.

Meet the Team

We Aim To Create an Environment Where People Can Do The Work They Love & Grow In Relationships

LEADERSHIP

Becky Robinson

Becky Robinson, Founder & CEO

Becky brings unmatched expertise to Weaving Influence’s clients around book launches and marketing and has provided book launch support to more than 235 clients. She is the award-winning author of the bestseller Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause (Berrett-Koehler Publishers, April 2022). Becky is also the host of The Book Marketing Action Podcast, one of the most popular book marketing podcasts available, and teaches book marketing strategy through 1:1 sessions and a live course.

Amy Driehorst

Amy Driehorst, Chief Operating Officer

Amy is a versatile team leader with a demonstrated history of success in operational management and people development. She’s guided the operational growth of Weaving Influence for more than 10 years and leverages her extensive background in operational management and leadership to constantly improve processes and systems in service of our clients, team members, and partners.

Deirdre_Honner

Deirdre Honner, Human Resources

Deirdre is a highly experienced human resources professional who helps recruit new team members and support optimal hiring at Weaving Influence. She ensures that we live out our core values in our interactions with clients and with one another, in addition to providing guidance for the implementation of company policies and procedures.

OPERATIONS

Kristin Gann

Kristin Gann, Operations Manager

Kristin supports the COO in maintaining daily business operations. Her expertise is utilized to assist in financial processes, human resources initiatives, and project setup. She collaborates with senior leadership to develop and deliver quarterly goals for the company, assess and maintain healthy company culture, and ensure quality client experiences. She also supports in overseeing the internal team through project completion in all company services areas.

Molly Kellie

Molly Kellie, Shipping Clerk & Office Assistant

Molly oversees the management of the Weaving Influence office, handling all shipping and fulfillment on behalf of our clients and the company. She also maintains the office’s organization, stays up-to-date on company emails, and tracks all book launches.

Client Services

Aubrey Pastorek

Aubrey Pastorek, Social Media Marketing Manager

Aubrey drives successful social media strategies that improve client visibility, position clients as thought leaders, and set them apart in the market. She effectively manages client accounts to ensure a tailored marketing approach that aligns with overarching goals, target audiences, and budgetary parameters.

Wendy Haan

Wendy Haan, Marketing Services Manager

Wendy is a seasoned marketing strategist who comprehensively supports authors, including a Wall Street Journal Bestseller, as they launch their books. At Weaving Influence, Wendy leads the planning, coordination, and execution of all virtual launch parties and webinars and oversees all website and book production projects.

Kelly Edmiston

Kelly Edmiston, Account Manager

Kelly expertly supports authors through their book launches through strategic account management, with a specialization in mobilizing their networks and building impactful launch teams. She coaches authors throughout her launch management on how to best influence bestseller opportunities and secure Amazon reviews, ultimately increasing visibility, media coverage, and opportunities for growth and success.

Allyson Jansen

Allyson Jansen, Marketing Strategist & Account Manager

Allyson is an experienced marketing strategist with over a decade of success driving growth and results through multi-channel B2B and B2C marketing campaigns. She expertly bolsters our clients’ digital footprints through customized strategies, channel planning, consistent performance analysis, and ongoing consultation.

Social Media

Isabel Thornton

Isabel Thornton, Internal Marketing Coordinator & Senior Social Media Specialist

Isabel is a social media expert with several years of experience creating content, developing and implementing marketing strategies, managing online communities, and analyzing performance to support new marketing initiatives. In tandem with building our clients’ social channels, she spearheads all internal marketing initiatives to help grow Weaving Influence.

Public Relations

Elizabeth Mars

Elizabeth Mars, Public Relations Strategist

Elizabeth is a seasoned public relations professional specializing in high-momentum PR for thought leaders and organizations. She brings a proven track record of more than 25 years of creating, building, and leading book PR initiatives and company PR programs that drive brand awareness, boost credibility, establish competitive differentiation, and position individuals and high-growth companies as industry leaders.

Franchesca Conner

Franchesca Conner, Public Relations Specialist

Franchesca is a skilled public relations and communications professional with over a decade of experience successfully working with local and national print and broadcast media outlets. She crafts media strategies and press kits and the accompanying content, builds media lists, and conducts media outreach while also supporting speakers bureau program research.

Trenae Williams

Trenae Williams, Public Relations Specialist

Trenae is a versatile and results-driven public relations professional who specializes in storytelling, creativity, and strategic communication. She supports our clients by crafting compelling pitches and press releases to generate media interest and proactively seeks and secures media placements in print, online, and podcasts. She additionally creates comprehensive press kits and develops and implements strategic media plans to enhance our clients’ visibility and reputation.

Web

Jacqueline Treloar

Jacqueline Treloar, Senior Developer

Jacqueline is a senior developer with a comprehensive background in custom web development and a strong academic foundation in coding practices. Leading our web projects, she leverages a holistic approach to integrate web development seamlessly with digital marketing strategies, ensuring outcomes that drive significant results for Weaving Influence and its clients.

Russ Hawkins

Russ Hawkins, Web and Design Specialist

Russ is an integral part of the design team at Weaving Influence, supporting both website and graphic design. He also manages the production and editing of The Book Marketing Action Podcast, ensuring each episode is expertly crafted to reach and engage target audiences.

Kurt Menard

Kurt Menard, Developer

Kurt is a seasoned WordPress expert with extensive experience. He excels at transforming our web design team’s concepts into fully functional and meticulously crafted final products. With his expertise in responsive design and coding, Kurt ensures your site looks stunning on every device and performs flawlessly. A master problem solver, he tackles even the most complex client challenges with innovative solutions.

Design

Stephanie Jordan

Stephanie Jordan, Graphic Designer

Stephanie manages a variety of design tasks for Weaving Influence, bringing her depth of experience to create engaging, branded designs for social media, launch promotion, content marketing, and print collateral. Her work ranges from social media quotes and endorsement graphics to sample chapters and Amazon A+ graphics. Stephanie also supports event promotion with launch party designs and webinar graphics.

Juliet Koubek

Juliet Koubek, Web & Graphic Designer

Juliet brings over a decade of design and art direction experience to the Weaving Influence team. She specializes in graphic and website design, translating our clients’ brands and goals into compelling visual concepts. She produces high-quality design work to support book launches and ongoing marketing partnerships, meeting client specifications and effectively communicating key messages.

Book Production & Editing

Lori Weidert

Lori Weidert, Self-Publishing Specialist

Lori leads our self-published author support services. She works closely with authors, expertly navigating and executing each stagecopyediting, design, typesetting, print-on-demand setup, and epub conversionto transform their manuscripts into published books.

Rachel Royer

Rachel Royer, Senior Graphic Designer

Rachel, a senior graphic designer at Weaving Influence, develops engaging and expertly crafted creative, including book covers, sample chapters, and design layouts. She utilizes her years of design experience to ensure all creative is on-brand and aligns with our clients’ goals and objectives.

Carrie Koens

Carrie Koens, Consultant & Editor

Carrie leads proofreading and editing, ensuring all messages are clearly communicated to the intended audience, whether through a website, social media, book, blog, newsletter, or ebook. She’s also our in-house Goodreads librarian and is happiest working behind the scenes to make others shine.

Work With Us

We’re always looking for skilled professionals in the areas of Public Relations, Project Management, Content Writing, Social Media, and Graphic Design who are eager to contribute to our community and who thrive working in a virtual environment.