Blog
Search Blogs
The Effectiveness of Email Marketing
Why You Need to Prioritize Email Marketing Open up your inbox, and you’ll probably find at least one if not several, newsletters. They come at us fast and furious. From thought leaders to food bloggers, it seems like everyone has a newsletter. But why,...
How to Reach Your Marketing Goals with Webinars
Prioritizing Webinars for Book Launches Webinars serve as a powerful marketing tool for authors who want to make a significant impact. Offering a blend of personal connection and digital reach, webinars provide a platform to market yourself to new audiences, establish...
Are You Getting the Most Out of Goodreads?
What is Goodreads When we ask authors if they have an account on Goodreads, we’re often met with: Goodreads? What’s that? At the reader level, Goodreads is an online platform that helps bookworms find and share books they enjoy. At the author level,...
The Value of Amazon Reviews
Why Amazon Reviews Matter Amazon reigns supreme when it comes to book sales, accounting for an estimated 50-80% of the book market, depending on genre and format. This stronghold on the market provides incredible opportunities—and challenges—for an author...
The Effectiveness of Bulk Buy Incentives
What Are Bulk Buy Incentives Selling books is really hard! One way to sell more books is to focus your energy on bulk sales. Bulk buy incentives represent book marketing techniques that amplify book sales by encouraging customers to purchase multiple...
Understanding Amazon Category Rankings
What Are Amazon Category Rankings? Amazon category rankings are a critical yet often misunderstood component of book marketing and visibility for authors. This complex system is more than just a numerical position—it determines how easily readers can discover your...
The Value of Building a Book Launch Team
Why You Need to Engage Your Network Your existing networks are your greatest asset in book marketing—and reaching and mobilizing your networks is crucial for book launch success. This process is known as Network Mobilization and should be a part of your book...
How to Plan A Book Launch Event
The Purpose of Book Launch Events You’ve written your manuscript, found a publisher, survived the revisions, and now you have a date circled on your calendar when your book will launch into the world. This is a big deal, and you need to celebrate it! The best...
January 2025 Leadership Development Carnival
Weaving Influence has the privilege of hosting the January 2025 Leadership Development Carnival! We’re excited to share posts from leadership experts from around the globe on the topics of communication, development, engagement, motivation, productivity, team...
Breaking Up the Digital Book Monopoly: Reimagining Digital Ownership for Authors and Readers
Photo by lightfieldstudios / 123rf.com Information in this article is pulled from Episode 144 of The Book Marketing Action Podcast featuring Joshua Stone. The landscape of digital book ownership is undergoing a transformation. With traditional ebook monopolies...
Are You Producing a Book in 2025?
Book Production Insights From Our Self-Publishing Specialist The experience of being an author has dramatically changed in recent years. Publishing, editing, and online marketing are easier than ever to access, allowing more voices to share their messages with diverse...
Expand Your Book’s Global Reach: Tactics for Unlocking International Success
Photo by bee32 / 123rf.com Information in this article is pulled from Episode 141 of The Book Marketing Action Podcast featuring Margaux Weisman. Many authors dream of seeing their books translated and distributed worldwide, but run into challenges as they...