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The Effectiveness of Bulk Buy Incentives
What Are Bulk Buy Incentives Selling books is really hard! One way to sell more books is to focus your energy on bulk sales. Bulk buy incentives represent book marketing techniques that amplify book sales by encouraging customers to purchase multiple...
Understanding Amazon Category Rankings
What Are Amazon Category Rankings? Amazon category rankings are a critical yet often misunderstood component of book marketing and visibility for authors. This complex system is more than just a numerical position—it determines how easily readers can discover your...
The Value of Building a Book Launch Team
Why You Need to Engage Your Network Your existing networks are your greatest asset in book marketing—and reaching and mobilizing your networks is crucial for book launch success. This process is known as Network Mobilization and should be a part of your book...
How to Plan A Book Launch Event
The Purpose of Book Launch Events You’ve written your manuscript, found a publisher, survived the revisions, and now you have a date circled on your calendar when your book will launch into the world. This is a big deal, and you need to celebrate it! The best...
January 2025 Leadership Development Carnival
Weaving Influence has the privilege of hosting the January 2025 Leadership Development Carnival! We’re excited to share posts from leadership experts from around the globe on the topics of communication, development, engagement, motivation, productivity, team...
Breaking Up the Digital Book Monopoly: Reimagining Digital Ownership for Authors and Readers
Photo by lightfieldstudios / 123rf.com Information in this article is pulled from Episode 144 of The Book Marketing Action Podcast featuring Joshua Stone. The landscape of digital book ownership is undergoing a transformation. With traditional ebook monopolies...
Are You Producing a Book in 2025?
Book Production Insights From Our Self-Publishing Specialist The experience of being an author has dramatically changed in recent years. Publishing, editing, and online marketing are easier than ever to access, allowing more voices to share their messages with diverse...
Expand Your Book’s Global Reach: Tactics for Unlocking International Success
Photo by bee32 / 123rf.com Information in this article is pulled from Episode 141 of The Book Marketing Action Podcast featuring Margaux Weisman. Many authors dream of seeing their books translated and distributed worldwide, but run into challenges as they...
Mindset Shift: Finding Joy in the Book Marketing Process
Photo by f8studio / 123rf.com Information in this article is pulled from Episode 140 of The Book Marketing Action Podcast featuring Julee Balko. Navigating the complex world of book marketing can often seem daunting, particularly for debut authors. However, this...
The Art of Openness: Embracing Vulnerability While Marketing Your Book
Photo by taskinceyhan / 123rf.com Information in this article is pulled from Episode 139 of The Book Marketing Action Podcast featuring Ginelle Testa. Authenticity has proven to be a powerful tool when it comes to book marketing. When authors leverage...
Four Benefits to Having a Partner in Business (and Life)
Over the years of leading Weaving Influence, I've worked closely with others. Though I am the only owner working in the company, I consider my team members to be partners in my work. These days, I work most closely with Amy Driehorst, our Chief Operating Officer....
Making an Impact Beyond Launch Day: Long-Term strategies for Marketing Your Book
Once your book has launched, you may be unsure of how to continue marketing over time. One of my favorite approaches is to incorporate new, creative initiatives at least quarterly, planning with pen and paper. Start with a blank piece of paper and...