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Welcome to a special bonus season of The Book Marketing Action Podcast with Becky Robinson! As we prepare to launch Season 6, we want to kick off the new year by sharing recordings from Becky’s sessions at Write to Publish 2024—an annual conference that helps writers reach their goals no matter where they are on their journey. This bonus season is split into three parts and covers all of Becky’s Write to Publish sessions on achieving book marketing success.
In part two, Becky outlines the four Reach Commitments that are necessary for expanding your audience and creating a lasting impact: value, consistency, longevity, and generosity. She also dives into the fundamentals of how to get started on the journey to creating reach.
Key Topics of This Episode:
- Becky’s definition of reach
- The four Reach Commitments:
- Value
- Consistency
- Longevity
- Generosity
- The Reach Framework:
- Start with a website
- Get people to sign up for your email list from your website or a lead magnet
- Create content of value in a variety of formats (content marketing)
- Share that content to grow your presence on social media
- Questions about growing an email list, repurposing content, and more
- A story about the power of bringing online connections offline
Action Steps:
- Reflect on this question: As you think about the next book that you’re working on, what is the job you want that book to do for your life and career? Write down your answer so you don’t forget it.
- After learning about the four Reach Commitments, consider which one draws you in the most. How will you live out that commitment moving forward?
Resources:
- Get more details about the brand new Book Marketing Accelerator Course—an ongoing learning opportunity with monthly sessions throughout 2025 that will guide you through every aspect of how to market your book and build momentum for your book launch.
- Sign up to attend Write to Publish 2025, happening June 10-13, where Becky will be hosting a continuing class on marketing and platform building.
- Follow Becky on Instagram and LinkedIn.
- Order Becky’s book, Reach, to access more of her expert insights on creating the biggest possible audience for your message, book, or cause.
Key Quotes:
Your job when you’re crafting a book marketing strategy is to think about all the possibilities and to pull the strings of the approaches that are most appropriate for your book. —Becky Robinson
Reach is expanding audience plus lasting impact. —Becky Robinson
My book would not be the book it is without the help of an editor. —Becky Robinson
Content is the container for the value that we want to bring to the world. —Becky Robinson
The easiest and fastest way to become memorable to people is to be very clear about what you’re talking about so they know what to expect from you. —Becky Robinson
The most important part of your online presence is your own website. —Becky Robinson
If we go to someone’s website, it’s almost like we went to their home. We can see a bit more of who they are. We can get to know them a bit more. —Becky Robinson
The most important and impactful asset that we have to repurpose is the raw experience of our own lives. —Becky Robinson
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I am the founder/CEO of the Weaving Influence team, the author of Reach: Creating the Biggest Possible Audience for Your Message, Book, or Cause, and the host of the Book Marketing Action Podcast. I’m a wife and mom of three kids, and I enjoy running, reading, writing, coffee, and dark chocolate.