Growing Your Online Influence 

We believe that investing time in marketing your message and business online will create measurable results and impact. Like any worthwhile endeavor, success in digital marketing is a long-term venture. To ensure your success, we start with strategy: exploring your goals with you, as well as identifying what target audiences you want to reach and your style of communication. After hearing your priorities, we’ll map out a strategic plan for widening your online influence. Then, the focus shifts to executing your strategy.

Achieving Results

How Are You Stacking Up?

We know you may have questions about growing your online influence. When someone searches for you online, what do they find? Which social media platforms should you use? How often should you blog? What’s the best way to stay connected with your audience? How do you drive traffic to your website? Our marketing specialists will answer those questions and help you execute the best strategy for achieving your business goals.

Online Influence Assessment

Most author’s expertise is not accurately reflected by their online presence, so we’ll start by analyzing yours. How current are your social media accounts? What existing networks can help spread the word about your book? We’ll find your existing fan bases and grow them. We’ll also help you identify and connect with new target audiences through our professional networks.

Becky brings unmatched expertise to Weaving Influence’s clients around book launches and marketing and has provided book launch support to more than 235 clients. She is the award-winning author of the bestseller Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause (Berrett-Koehler Publishers, April 2022). Becky is also the host of The Book Marketing Action Podcast, one of the most popular book marketing podcasts available, and teaches book marketing strategy through 1:1 sessions and a live course.

Amy is a versatile team leader with a demonstrated history of success in operational management and people development. She’s guided the operational growth of Weaving Influence for more than 10 years and leverages her extensive background in operational management and leadership to constantly improve processes and systems in service of our clients, team members, and partners.

Deirdre is a highly experienced human resources professional who helps recruit new team members and support optimal hiring at Weaving Influence. She ensures that we live out our core values in our interactions with clients and with one another, in addition to providing guidance for the implementation of company policies and procedures.

Kristin supports the COO in maintaining daily business operations. Her expertise is utilized to assist in financial processes, human resources initiatives, and project setup. She collaborates with senior leadership to develop and deliver quarterly goals for the company, assess and maintain healthy company culture, and ensure quality client experiences. She also supports in overseeing the internal team through project completion in all company services areas.

Molly oversees the management of the Weaving Influence office, handling all shipping and fulfillment on behalf of our clients and the company. She also maintains the office’s organization, stays up-to-date on company emails, and tracks all book launches.

Aubrey drives successful social media strategies that improve client visibility, position clients as thought leaders, and set them apart in the market. She effectively manages client accounts to ensure a tailored marketing approach that aligns with overarching goals, target audiences, and budgetary parameters.

Wendy is a seasoned marketing strategist who comprehensively supports authors, including a Wall Street Journal Bestseller, as they launch their books. At Weaving Influence, Wendy leads the planning, coordination, and execution of all virtual launch parties and webinars and oversees all website and book production projects.

Kelly expertly supports authors through their book launches through strategic account management, with a specialization in mobilizing their networks and building impactful launch teams. She coaches authors throughout her launch management on how to best influence bestseller opportunities and secure Amazon reviews, ultimately increasing visibility, media coverage, and opportunities for growth and success.

Allyson is an experienced marketing strategist with over a decade of success driving growth and results through multi-channel B2B and B2C marketing campaigns. She expertly bolsters our clients’ digital footprints through customized strategies, channel planning, consistent performance analysis, and ongoing consultation.

Isabel is a social media expert with several years of experience creating content, developing and implementing marketing strategies, managing online communities, and analyzing performance to support new marketing initiatives. In tandem with building our clients’ social channels, she spearheads all internal marketing initiatives to help grow Weaving Influence.

Malissa supports our clients by creating thoughtful social media content and engaging graphics while managing their social account growth and performance. She ensures our clients’ social media channels are optimized for optimal book launch success and the long-term growth of their thought leadership brands.

Elizabeth is a seasoned public relations professional specializing in high-momentum PR for thought leaders and organizations. She brings a proven track record of more than 25 years of creating, building, and leading book PR initiatives and company PR programs that drive brand awareness, boost credibility, establish competitive differentiation, and position individuals and high-growth companies as industry leaders.

Franchesca is a skilled public relations and communications professional with over a decade of experience successfully working with local and national print and broadcast media outlets. She crafts media strategies and press kits and the accompanying content, builds media lists, and conducts media outreach while also supporting speakers bureau program research.

Trenae is a versatile and results-driven public relations professional who specializes in storytelling, creativity, and strategic communication. She supports our clients by crafting compelling pitches and press releases to generate media interest and proactively seeks and secures media placements in print, online, and podcasts. She additionally creates comprehensive press kits and develops and implements strategic media plans to enhance our clients’ visibility and reputation.

Jacqueline is an experienced developer who creates custom web development solutions for our clients, leveraging her deep understanding of coding and web development best practices. She supports the Weaving Influence team by taking a holistic approach to web development and digital marketing, ensuring productive outcomes that drive results.

Russ is an integral part of the design team at Weaving Influence, supporting both website and graphic design. He also manages the production and editing of The Book Marketing Action Podcast, ensuring each episode is expertly crafted to reach and engage target audiences.

Stephanie manages a variety of design tasks for Weaving Influence, bringing her depth of experience to create engaging, branded designs for social media, launch promotion, content marketing, and print collateral. Her work ranges from social media quotes and endorsement graphics to sample chapters and Amazon A+ graphics. Stephanie also supports event promotion with launch party designs and webinar graphics.

Juliet brings over a decade of design and art direction experience to the Weaving Influence team. She specializes in graphic and website design, translating our clients’ brands and goals into compelling visual concepts. She produces high-quality design work to support book launches and ongoing marketing partnerships, meeting client specifications and effectively communicating key messages.

Lori leads our self-published author support services. She works closely with authors, expertly navigating and executing each stage—copyediting, design, typesetting, print-on-demand setup, and epub conversion—to transform their manuscripts into published books.

Rachel, a senior graphic designer at Weaving Influence, develops engaging and expertly crafted creative, including book covers, sample chapters, and design layouts. She utilizes her years of design experience to ensure all creative is on-brand and aligns with our clients’ goals and objectives.

Carrie leads proofreading and editing, ensuring all messages are clearly communicated to the intended audience, whether through a website, social media, book, blog, newsletter, or ebook. She’s also our in-house Goodreads librarian and is happiest working behind the scenes to make others shine.