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Going Back to School on Storytelling

Going Back to School on Storytelling

It’s back to school season! And, recently I found myself going back to school of sorts when I stumbled upon some old public relations textbooks. Thumbing through them, I thought—“Geez, if I wrote like this, readers would fall asleep halfway through the lede!” Much has...

Featured on Friday: #FindYourVoice as a Leader @voiceasaleader

Featured on Friday: #FindYourVoice as a Leader @voiceasaleader

As a blogger and book author, I've spent a lot of time considering the ripples of influence. For instance: if I spend 30 minutes writing a blog post, that post may be read by someone across the country, who may then take the truths I've shared and use them to...

The Heart of An Author’s Online Influence

The Heart of An Author’s Online Influence

As our CEO Becky Robinson likes to say, your website is the only place online that you really control online. For that reason, we consider it the essential foundation for building stable and influential thought leadership in your field. For authors, having a website...

Featured on Friday: Honoring the Life of Kathy Cramer

Featured on Friday: Honoring the Life of Kathy Cramer

A few years ago, we launched a book for visionary thought leader Dr. Kathy Cramer -- best-selling author, speaker, psychologist, business consultant, executive coach, and founder of The Cramer Institute in St. Louis, MO. Today, we are grieved to share that she...

Three Tips to Bring Your Team Out of a Slump

Three Tips to Bring Your Team Out of a Slump

This post is part of our 2016 Team Buzz Builder Guest Blogger series. Today we are pleased to introduce you to Sonia Di Maulo, Author and Founder of Harvest Performance. When you're in a Slump, you're not in for much fun. Un-slumping yourself is not easily done. ― Dr....

50 Shades of Public Relations: How to Measure the Value of PR

50 Shades of Public Relations: How to Measure the Value of PR

How do you answer when people ask you what you do? Do you have an elevator pitch? Do you feel as if you can accurately communicate the significance of your work? When I was a TV anchor and reporter, there was no need to explain what I did. People already knew—or...

Pokémon Go: A New Category of Social Media?

Pokémon Go: A New Category of Social Media?

Pokémon Go is taking over the world, and that’s not hyperbole. The game was released last Wednesday and since that time, it has become the top downloaded free app on both Apple and Android stores, is on more phones than Tinder, and is close to having the same number...

Big Time Onions – the Entrepreneur Version

Big Time Onions – the Entrepreneur Version

There’s a colorful term coined by a Chicago Bulls announcer for a player attempting a 3-point shot: “big time onions.” I’ve been thinking a lot lately about how entrepreneurs tend to have big time onions. It takes a special person to quit or reject a comfortable, safe...

Featured On Friday: The #LeadershipGenius of Julius Caesar @pabarlag

Featured On Friday: The #LeadershipGenius of Julius Caesar @pabarlag

Though I studied writing and literature in college, I have never been the biggest fan of fiction. I much prefer poetry, non-fiction, news, almost anything to a novel. I like practicality—I would call myself a “realistic” person. One exception is historical fiction. I...

The Power of Patience

The Power of Patience

I have laughingly said to fellow 5K participants, repeatedly, "Yeah, I've finished last many times. What matters is that you're here." While it is true that I have finished last many times and that what does matter is the fact they're there, at the race I participated...

Featured on Friday: #LeadersReadyNow Co-Author Matt Paese @mattpaese

Featured on Friday: #LeadersReadyNow Co-Author Matt Paese @mattpaese

One of the most challenging classes I took in college was also the most rewarding. It was an upper-level Greek class, and our professor pushed us hard. I remember dreading that 8 AM hour more than any other in my college career -- and yet, I learned more in that one...

What Live Video Can Do for Your Thought Leadership

What Live Video Can Do for Your Thought Leadership

Live video has been available on social media for just over a year now, and it’s only becoming more powerful. Case in point: the House of Representatives sit-in, staged by Democrats, wasn’t broadcast live on television. C-Span’s cameras were forced off. So members and...