Learn from our
Ebooks and Case Studies
Through our resources, you will learn some of our time-tested strategies for marketing your books, setting up an online presence, excelling in social media, or developing your personal brand. You’ll discover tools and tactics that you can implement in only a few minutes. Focused, consistent implementation of our tactics will help you create more meaningful, impactful online relationships. These resources were carefully thought out and strategically written to assist both the newcomer to online marketing as well as the experienced community builder.
Ebooks
What to Expect When Self-Publishing Your Book
Discover the typical steps for the book production process.
How to Start Your Own Podcast
Learn the steps to take to launch your own podcast.
The Value of Prioritizing Book Awards
Discover how book awards can help you build credibility and visibility
The #1 Book Marketing Investment to Make
Discover the most important investment you can make to market your book
Making the Ask
A step-by-step guide for getting people to endorse your book
Go Virtual
Your checklist to engaging online events
Network Mobilization
Cheat Sheet
Publishing Choices
Know the pros and cons for traditional, hybrid, and self-publishing
Publishing & Marketing Timelines
Understand how the publishing processes overlaps with marketing priorities
What to Expect When Self-Publishing Your Book
Discover the typical steps for the book production process.
How to start your own podcast
Learn the steps to take to launch your own podcast.
The Value of Prioritizing Book Awards
Discover how book awards can help you build credibility and visibility.
The #1 Book Marketing Investment to Make
Discover the most important investment you can make to market your book.
Making the Ask
A step-by-step guide for getting people to endorse your book
Go Virtual
Your checklist to engaging online events
Network Mobilization
Cheat Sheet
Publishing Choices
Know the pros and cons for traditional, hybrid, and self-publishing
Publishing & Marketing Timelines
Understand how the publishing processes overlaps with marketing priorities
Case Studies
Making a Bestseller List
Increasing Your Reach
Read how Weaving Influence helped to grow Bonnie Marcus’ podcast audience.
Building a Business with Social Media
See how Lisa Fain built her thought leadership and business through social media.
How an Engaged Network Supports Book Launch Success
Discover how Karolin Helbig and Minette Norman launched their book with global momentum.
Expanding Business Opportunities Through Social Media
See how Bonnie Marcus grew her coaching business through long-term digital marketing initiatives.
Using Authenticity to Build Your Instagram Profile
Learn how Christian Greiser grew his Instagram through authentic connections.
How Consistency Built a Large and Engaged Online Audience
See how Bob Tiede built a large online community by offering consistent value and conversation.