The ROI of Business Books: A Look at the Largest-Ever Survey of Published Business Authors
February 19 at 12 PM (ET)
Dan will lead an insightful discussion about The Business Book ROI Study—the most comprehensive research study dedicated exclusively to business authors.
Developed by four author service organizations—Amplify Publishing Group, Gotham Ghostwriters, Smith Publicity, and Thought Leadership Leverage (TLL)—as well as author and former Forrester SVP Josh Bernoff, the report provides unparalleled insights into the true costs, revenues, and strategies that drive success for business authors in today’s publishing landscape, revealing vital insights into the return on investment (ROI) of writing a business book.
During this session, you will learn:
- Why nearly nine in ten business book authors agree that writing a book was a good decision, regardless of their publishing model
- The real-world ROI of writing a business book and the variables that correlate with increased revenue
- Successful tactics for marketing a business book and the most impactful social media platform for promotion
- Why the real predictors of success go beyond book sales
Don’t miss this opportunity to learn directly from a key contributor to the largest-ever survey of published business authors!
Dan Gerstein
Dan Gerstein is the CEO of Gotham Ghostwriters. A nationally recognized political writer, communications strategist, and idea man, Dan has been writing professionally for himself and others for more than 30 years.
Since forming Gotham Ghostwriters, Dan has become one of the country’s top experts on the ghostwriting market and a sought-after source for industry conferences and news articles. He is also a nationally-recognized leader in the speechwriting field, co-founding the Professional Speechwriters Association.