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Welcome to Season 3 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully. 

This episode is about building thriving communities, both online and in person. Becky is joined by Dennis Pitocco—Chief Reimaginator at 360° Nation. He and his wife have built an incredible community of writers and nonprofit leaders and generously share their time, energy, and passion to make the world a better place. 

Key Points From This Episode

[00:41] Dennis introduces himself and talks about his work in the world.

[04:08] Dennis also has a website called GoodWorks 360 where he helps nonprofits for free. He reveals what kind of help he is giving to those nonprofits. 

[08:22] 360° Nation has a massive audience and an ever-growing community. Dennis shares the story of how he started building that online presence with his wife. 

[16:40] Dennis shares how authors can connect with him and start writing for 360° Nation.

[17:49] What article topics is 360° Nation known for? Dennis reveals the answer.

[21:34] Dennis discusses the secrets of success to build a thriving online community. 

[24:03] Discover more of Dennis’ secrets to success.

[28:24] Dennis shares which of the four commitments of Reach has been most critical to 360° Nation’s success. 

[30:47] All of the value that Dennis offers to writers is completely free, and there’s no catch. Dennis elaborates on the generosity of 360° Nation.

[32:58] Dennis shares what inspired this amazing generosity. 

Action Steps:

  1. If you’re a nonfiction author who’s looking for new audiences for your book or your writing, connect with Dennis on LinkedIn. Find out how you can join 360° Nation.
  2. Think about if there is someone in your local area that you could collaborate with to share value, build community, and make a bigger difference. Overcome the inertia of sitting at home or being on Zoom calls and schedule an in-person coffee, walk in the park, or lunch outing.


  • Participate in The Friendship Bench, a weekly Zoom call to bring people together and build community. 
  • Connect with Dennis on LinkedIn, especially if you’re interested in joining the 360° Nation community. 
  • Explore the 360° Nation website. 

Tweetables and quotes:

If you choose to share on Twitter, don’t forget to tag @beckyrbnsn and @bizcatalyst360 so they know you enjoyed this episode!

We do everything we do for good.  —Dennis Pitocco

I cannot tell you how much work we did with nonprofits when the pandemic hit because, unlike a number of businesses, they didn’t really have a crisis management team or a plan, or a backup. —Dennis Pitocco

We didn’t want somebody else to build our website because it would look like what everybody else was doing. —Dennis Pitocco

What happened is we kept reacting to our audience because we didn’t have a model. We just kept going where the audience was going. —Dennis Pitocco

You don’t build a community just by sharing articles or liking something. —Dennis Pitocco

Take advantage of the work you’ve already done and all the hours that you put into writing your book and give it new life. —Dennis Pitocco

We are purposely meeting with our writers to rediscover that magic that we kind of lost through isolation. —Dennis Pitocco

If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.

Buy a copy of Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause, and don’t forget to leave an Amazon review.

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