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Welcome to Season 4 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully. 

During this episode, Becky is joined by author and Chief Medical Director of Employee Health and Well-being at Johns Hopkins Medicine, Richard Safeer. Becky and Richard discuss overcoming the challenges of marketing your book and tips for first-time authors looking to identify their target audience. Richard also breaks down ways to maintain your health and well-being based on his book, A Cure for the Common Company: A Well-Being Prescription for a Happier, Healthier, and More Resilient Workforce, 

Key Points From This Episode:

[02:03] Richard talks about living in Maryland with his family, being a first-time author of A Cure for the Common Company, and his role as Chief Medical Director of Employee Health and Well-being at Johns Hopkins Medicine. 

[02:36 ] Becky recalls the moment she met Richard and the discussions they had around his book marketing plan.

[05:32] Book marketing can be extremely challenging. Richard lets us in on some of the hurdles he’s had to overcome during his book marketing journey. 

[07:15] Richard explains how he balanced getting his message to different audiences. 

[08:47] There are numerous actions that can be taken to make the book marketing process easier. Richard shares some methods that he used. 

[11:22] Many authors experience something unexpected at any given stage of their book marketing journey. Richard recalls a recent surprise that helped to amplify his message in the world. 

[14:11] Richard offers guidance to authors who may feel overwhelmed and overloaded with the process.

[15:31] Having the support of your peers goes a long way. Richard breaks down how his support system helped him sustain his emotional health and well-being. 

[17:46] Although the process of book marketing comes with a unique set of challenges, there are also moments of joy. Richard reflects on some of his most joyous moments. 

[19:02 ] Richard gives first-time authors tips on how to maintain their well-being throughout the entire process of writing and marketing their books.

Action Steps:

  1. Write down the names of some people who can join your journey and provide support as you write and market your book. You are not in this alone. If there is someone in your network who wants to see you succeed, don’t be afraid to ask them for a helping hand.
  2. Get ahead. It’s a great practice to plan your book marketing strategy well in advance. In doing so, you can better sustain your well-being throughout the process. 


Tweetables and quotes:

If you choose to share on Twitter, don’t forget to tag @beckyrbnsn so she knows you enjoyed this episode!

Any new book author has to do the research to figure out who they’re comfortable with. —Richard Safeer

I didn’t have a challenge with identifying the audience for the book as much as I had a challenge balancing the audiences for the book. —Richard Safeer

Regardless of who the message primarily was for, I made it relatable to the other audiences in the marketing plan. I’m more targeted to which audiences I’m speaking to. —Richard Safeer

The people we work with can really help us with our healthy habits and our emotions, or they can actually harm us. —Richard Safeer

If you’re trying to get more activity or exercise in your life, then think about who in your workplace or who in your work day could work with you.  —Richard Safeer

The catharsis and the sense of calm and peace at the end were really quite unparalleled. —Richard Safeer

I know that you’ve been working along the way but I probably would plan on working a little bit harder now. Because the end will be harder than you think. —Richard Safeer

Wherever you are on your journey, I would encourage you to take some steps to make progress today.  —Becky Robinson

To connect with Becky Robinson, send her an email here!

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