Welcome to Season 4 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully.
For this exclusive two-part interview, Becky is joined by attorney, New York Times bestselling author, podcaster, athlete, co-founder and CEO of The Ready State Inc, Juliet Starrett. Juliet reveals effective ways to pitch your book to publishing companies, efficient book marketing strategies and techniques, and insights from her journey to becoming a bestselling author.
Key Points From This Episode:
[01:10] Juliet shares her background in the wellness industry and how she started her journey as an author along with her husband, Kelly Starrett.
[02:59] Juliet’s latest book, Built To Move, was released in April of 2023. She talks about the success of the book, including making several major bestseller lists.
[05:00] For authors, it is not an easy task to achieve Juliet’s level of success. Juliet recounts how her first book publishing deal came about, and how her Mobility Project helped to catapult her brand and garner the support she needed.
[06:39] It is very common for first-time authors to make mistakes along the way. Juliet reveals what missteps she made at the beginning of her journey as an author.
[08:08] Juliet lets us in on marketing techniques she used for her Becoming a Supple Leopard book.
[12:49] There are many benefits to having a network of supporters and followers. Juliet breaks down how her first book was instrumental in growing her fanbase and sheds light on the groundwork required for maximum brand visibility.
[16:53] Publishing companies play a very specific role in the overall success of a book, but the author has an important role too. Juliet reveals what authors need to do in order to have the best chance of achieving high levels of success.
[22:49] Juliet shares some insight on how she developed her book proposal and marketing plan.
[27:13] Contests and sweepstakes are great tools for incentivizing people to take action. Juliet expounds on how she utilizes these methods to mobilize her network.
[31:11] Juliet explains how she grew her email list and pinpoints the email cadence and frequency that worked for her.
[32:10] Authors who spend a lot of time, energy, and resources on book marketing often expect to see a return on every investment they make. Juliet breaks down how and why this mindset can negatively impact the overall trajectory of your book.
[33:22] Juliet talks about ways she uses various social media channels to market her book.
Action Steps:
- Consider utilizing an umbrella brand instead of a book brand. If you intend to write more books, it’s not going to be beneficial in the long run to create a new set of channels every single time you write a new book. By operating under an umbrella brand, you’ll be able to leverage the audience you’ve worked so hard to build with every new release.
- Write a detailed marketing plan. Before you pitch your book to publishing companies, write a detailed proposal outlining your entire marketing plan to give yourself the best possible chance at landing a book deal.
Resources:
- Check out Juliet’s website to connect with her and find out more about The Mobility Project.
- Connect with Juliet on LinkedIn, Instagram, and Facebook.
- Get your copy of Built To Move on Amazon and be sure to leave an honest review!
Key Quotes:
We’ve created an ecosystem, and the book is only one part of our ecosystem. —Juliet Starrett
When it comes to digital marketing, we [authors] are the experts. And we know our audience, and we know how to sell to our audience. —Juliet Starrett
Publishers are well aware that they’re a bit out of their depth when it comes to hardcore digital marketing. —Juliet Starrett
There are certain things publishers can do really well. They can edit and print your book, they can do all this distribution. They can help with publicity, and some digital marketing and paid media, but for a book to blow up… it cannot happen without a massive marketing effort from the author. —Juliet Starrett
We really take the philosophy that people need to see something six times before they’re going to buy it. —Juliet Starrett
If authors expect to be paid for every hour, every video they make, everything they’re doing, and everything always has to have an obvious return on investment, I think that’s a mistake. —Juliet Starrett
To connect with Becky Robinson, send her an email here!
I am the founder/CEO of the Weaving Influence team, the author of Reach: Creating the Biggest Possible Audience for Your Message, Book, or Cause, and the host of the Book Marketing Action Podcast. I’m a wife and mom of three kids, and I enjoy running, reading, writing, coffee, and dark chocolate.