2-Day (Virtual) Reach More Readers Workshop
Learn how to promote your book and grow your audience.
This virtual, interactive training is designed to give you an overview of digital book marketing strategies and tactics to help you reach the biggest possible audience.
This workshop will give you tactics to be more effective in using online channels to share your ideas, grow your influence, and connect with potential customers. We’ll introduce the Reach Framework, helping you understand the basics and exploring advanced strategies to increase your reach.
Date
Workshop Fee
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Your investment gives you access to:
Pre-work activities and foundational learning in advance of the training sessions.
Two days of virtual learning and interaction.
A follow-up one-hour group session to answer any remaining questions and share your progress.
Access to Weaving Influence’s signature course, The Book Marketing Action Guide (a $299 value).
Prior to your day of training, you’ll prepare for our sessions by:
Writing about your brand and reflecting on the value you hope to bring others through your online presence / business.
Identifying your goals for using digital marketing tactics.
Sharing your past (best and worst) marketing activities and experiences.
Ranking topics in order of your interest to influence the amount of time we spend on various topics. (Extra 60-minute webinar if we don’t get to everything!)
Sharing any big questions so we can add them to our agenda.
By the end of the two days, you’ll be equipped with:
An understanding of the most important marketing activities you can do to fuel your book launch and reach more readers.
A plan for marketing your book from your website.
A general book marketing timeline.
An elevator pitch for talking about your book to your identified target audiences.
Guidance and best practices for using social media channels.
Schedule
Day
1
Day
1
Your brand, positioning, value, goals, target audiences — including small group interaction to refine your ideas and share/articulate them with others.
1:15 – 1:45 | Website Conversation
A brief look at what’s most critical for your website and online presence, looking at some examples of effective websites.
Overall introduction to content marketing, repurposing content, channels, and finding your center (blogs, videos, podcasts, books, articles, case studies, ebooks, interviews).
Overall introduction to social media marketing.
Deep dive on LinkedIn.
Day
2
Day
2
Growing and cultivating a permission-based email list.
Earned media can be a powerful way to build awareness for your book. We’ll talk about seeking media opportunities through articles, interviews, and podcasts and how these can contribute to your book marketing efforts.
1:45 – 2:30 | Virtual Events
Video, webinars, and other virtual events and how they can add to marketing efforts.
Network mobilization, launch teams, Amazon review campaigns, and bulk buys.
3:45 – 4:15 | General Book Marketing Timeline
We’ll talk through a timeline of what to expect on your author journey and the key milestones you want to plan for as you approach launch.
4:15 – 5:00 | Commitments
Making commitments to a Digital Marketing Strategy (Optimal vs Minimal). What will you do as a result of today? How will you measure success? What are your long-term investments?
Join the most successful people and learn from the best.
About Becky Robinson
Becky Robinson is the Founder and CEO of Weaving Influence, a full-service marketing agency that specializes in digital and integrated marketing services and public relations for book authors, including business leaders, coaches, trainers, speakers, and thought leaders. Since launching more than nine years ago, under Becky’s leadership, the firm has provided a wide range of services to help clients launch more than 150 books, enabling authors to build their brands, acquire more business customers, and increase book sales. In April 2022, Becky published her first book with Berrett-Koehler Publishers titled, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. Becky holds an M.A. in Intercultural Studies from Wheaton College and received her B.A. in English/Creative Writing from Miami University.
