start podcasting to reach a wider audience
Podcasts have become powerful tools for building thought leadership and community. It’s not enough to focus only on the podcast, it’s important to develop a strategic plan to reach a large, interested audience, too.
let us handle the details!
We partner with Podfly to provide comprehensive support and marketing of your podcast. Podfly edits and mixes each episode to broadcast-quality standards which includes noise reduction, compression, and adding advertising or commercials if needed. They also write and format show notes and upload and distribute the podcast.
Getting Started
Podcast Start-Up begins with an idea and culminates with the production of your first episode.
During this phase, we:
Provide consultation around title, length, frequency, topics, and format.
Collaborate with you and Podfly to select music for intro/outro.
Make technology recommendations for microphone and recording tools.
Assist you in creating and setting up hosting accounts and submitting for approval on podcast platforms (Apple, Google, Stitcher, etc.).
Write the description of the podcast, including the intro and outro.
Create tools for communicating with your guests including a scheduling form and a templated email including click-to-tweet content, Facebook sharable content and more that your guests can use to promote their episode.
Design a podcast logo and website graphics.
Develop a podcast page for your website including a calendar scheduling tool, if desired.
ONGOING MANAGEMENT
Ongoing Podcast Management includes the following:
1
Episode title, description, and social and website graphics.
2
Continued management of communication with Podfly.
3
Upload of show notes and embedded audio to your website.
4
An editorial social media content calendar for each episode to be shared by you and your team, or we can schedule it for you.
5
Pre- and post- episode communication to your guests, including social media content for them to share.
Need more convincing?
Find out how Bonnie Marcus grew her podcast audience from 0 to over 7,000 in one year.
ONGOING MANAGEMENT
Ongoing Podcast Management includes the following:
1
Episode title, description, and social and website graphics.
2
Continued management of communication with Podfly.
3
Upload of show notes and podcast audio to your website .
4
An editorial social media content calendar for each episode to be shared by you and your team, or we can schedule it for you.
5
Pre- and post- episode communication to your guests, including social media content for them to share.
looking for marketing support beyond your podcast?
Looking for marketing support beyond your podcast?
Additional Services:
Strategic Consultation
Web Development
Whether you need to add a podcast page to your existing WordPress site, or you want to create a new website, our team can help.
Digital Advertising
Our team can increase the reach of your podcast through paid advertising on social media and Google PPC campaigns.
Social Media Implementation
From scheduling promotional content for your podcast to posting real-time relevant material and engaging with your audience, our team of social media pros can provide the hands-on support you need.
BOOK MARKETING
MEDIA RELATIONS
Are you ready to launch and grow your podcast?
Effective podcast marketing will help you widen your reach.
What our clients say
I was wowed by Weaving Influence when I attended an event they supported for my publisher. So I took the plunge to work with them to refresh my public presence. Both practical and deeply reflective, I was immediately engaged in a process of creating an authentic relationship with me. The powerful questions asked were so refreshing! I got even clearer about what matters to me. I came away with great ideas about how to maximize my influence by tuning in to my best self. I highly recommend this thoughtful, personal and practical approach.