In a time of quarantines and social distancing, webinars have become a vital lead-generation tool for every business.

According to Hubspot.com*, 73% of marketing and sales leaders say webinars are one of the best ways to generate quality leads.

It’s not surprising when you consider that a well-crafted webinar can move viewers through the entire customer journey—from totally unaware of your product or solution to becoming a life long, loyal customer.

Research and Content Development:
Our work together begins with a strategy call, where we’ll discuss your target audience and develop content that is relevant and valuable. Our team will gather all the necessary information, including your bio and a headshot.

Once the webinar content has been finalized and approved, our team will work with you to optimize your webinar experience by helping you decide what style of webinar would best fit your goals, in addition to training you on any tech required for your webinar.

This is also where we finalize decisions on interactive elements, such as live polls and Q&A discussion questions.

Marketing:
The success of your webinar has a direct relationship to your marketing, so we suggest a timeline of six weeks to allow for proper marketing to both your audience and ours.

During this time, we will create a landing page to drive registrations, create on-brand social graphics, and give recommendations (with templates) on how to easily market across all your digital platforms, including your social media and email marketing platforms.

Delivery:
On the day of the webinar, our team is there to ensure that everything runs smoothly—from tech and recording, to facilitation and audience management. 

Follow-Up:
Following the webinar, you’ll have lifetime access to both the landing page and webinar recording, which you can use for future marketing efforts, and you will receive all attendee information, including names and email addresses as well as chat logs.