What Customers Want

What Customers Want

In my last post, I wrote that the easiest way to figure out what customers want is to start with what you want. The Golden Rule is a great starting place for leaders who want to improve their focus on customers. Use your own experiences as a customer to help you get...
We’re All Customers

We’re All Customers

We’re all customers. I am a customer of our local bank, our not-so-local mortgage company. As a parent, I am a customer of our daughter’s school. I’m a customer of our utility companies, our insurance company, our waste removal company, our...