by Elizabeth Johnson | Jun 25, 2019 | Influence Building
In case you haven’t noticed, we’ve been sharing a whole lot of PR tips lately . . . tips to help you market yourself, whether as a thought leader or author, and guide you to greater success in your interactions with the media. But the public relations...
by Whitney Heins | Jun 18, 2019 | Influence Building
When we ask our clients what their media goals are, many say they want Oprah or the front page of the Wall Street Journal. These are lofty goals — and while there’s nothing wrong with dreaming big, oftentimes such an elusive placement isn’t all it’s cracked up...
by Whitney Heins | Jun 11, 2019 | Influence Building
If our clients had one thing in common, it would be that they dream of being featured in the Wall Street Journal, or a top-tier national outlet of its ilk. But as more people have this dream, the opportunities for achieving it are shrinking. According to a recent...
by Elizabeth Johnson | May 17, 2019 | Influence Building
Websites require time and money to set up — and even more time and money to maintain. But for an author, thought leader, or anyone else who has a message to share, they are well worth the investment. A static website, regular blog, or even a simple microsite...
by Christy Kirk | Apr 9, 2019 | Influence Building
We’re often asked to advise clients about which social media platforms will deliver the best results. We have a general answer based on the results we see across clients and the overall growth patterns on the social platforms, but Google Analytics helps us make custom...
by Kristin Elliott | Mar 29, 2019 | Influence Building
What is your favorite newsletter to read, and why? I’ll strongly suggest that it’s because of the value you perceive it gives YOU. You find it thought-provoking, inspiring, actionable, or educational. You should write your newsletters with the same value and...
