Plan the Work, Work the Plan

Plan the Work, Work the Plan

Peter Drucker famously said, “What gets measured, gets managed.” We have our own version of his maxim: “what gets planned, gets done.”  Without a plan, all of our great ideas are just great ideas.   So, if we understand that a plan is important, why are we all so...
Do Discount Book Promotions Deliver Sales?

Do Discount Book Promotions Deliver Sales?

We are always looking for new ideas to deliver even greater results for our clients and to sell more books. One idea that we’ve explored is discount promotions. Through Amazon, authors and publishers can reduce the price of the Kindle edition to 99-cents for a short...
Now Is the Time to Start Your Podcast

Now Is the Time to Start Your Podcast

Podcasts have quickly outpaced blogs as the most powerful way to share content right now. According to the New York Times, one in three Americans listen to at least one podcast each month. That’s a sizable audience.  If you’ve been thinking about launching a podcast,...
We DO Judge a Book by Its Cover

We DO Judge a Book by Its Cover

We’ve all heard you should never judge a book by its cover, but the reality is we do—and readers do. Authors spend months and sometimes years writing their books, but just minutes making decisions about how the book looks and feels. The visual elements of a book...
Amazon Rankings Explained

Amazon Rankings Explained

Writing a book takes a tremendous amount of time and dedication. Once that book is released to the world, it’s every author’s hope that it will be well received by readers, and make a best seller list. While we don’t discourage our authors from aiming for a list, we...