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Welcome to Season 3 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully.
This episode focuses on the process of creating a book trailer and how important they are to the book-marketing journey. Becky shares insights from her recent adventure—creating two types of trailers for her own book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause.
Key Points From This Episode
[00:09] Becky introduces herself and the topic of the episode: “Exploring Book Trailers for Authors.”
[03:20] Learn how to create a DIY book trailer, what goes into filming a professionally-produced trailer, how important wardrobe and other small details are for the final product, and the amount of time and money that must be invested for each trailer.
[08:04] Becky provides action steps to help listeners through the book-trailer journey.
Action Steps:
- Take the time to watch some book-trailer videos. Find some on YouTube and take notes about what you like, what you don’t like, and what you would like to create for yourself.
- Film a video with your own phone and post it on social media. It can be about any of your core topics. Consider emailing it to Becky so she can provide you with feedback!
Resources:
- Read Becky’s blog post about book trailers for authors.
- If you want to learn more about Becky’s journey creating her book trailers, email her at becky@weavinginfluence.com
- Watch Becky’s book trailers on YouTube.
- Pre-order Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause.
Tweetables and quotes:
If you choose to share on Twitter, don’t forget to tag @beckyrbnsn so she knows you enjoyed this episode!
For the two types of trailers I created, I definitely felt more comfortable in front of the camera when I was in the studio because of the professional setup. —Becky Robinson
I really was pleased with the professional video, not only because of Carolyn’s amazing work and post-production, but also because of how they helped me feel comfortable behind the camera.—Becky Robinson
I was able to make the DIY video in only about two hours at a cost of merely $200 for expenses.—Becky Robinson
My total investment in the professional video ended up being about $2,500. —Becky Robinson
We did two different types of videos because we really wanted to get the experiences that authors might have if they are dealing with a limited budget. —Becky Robinson
If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.
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I am the founder/CEO of the Weaving Influence team, the author of Reach: Creating the Biggest Possible Audience for Your Message, Book, or Cause, and the host of the Book Marketing Action Podcast. I’m a wife and mom of three kids, and I enjoy running, reading, writing, coffee, and dark chocolate.