Description
Track Two
Your book is launching in the next six months. This track focuses on:
- Building and engaging your launch team
- Mobilizing your network for pre-sale promotion and ongoing support
- Media relations priorities and tactics
- Ramping up your social media leading to launch
- Building your amazon strategy
- Real talk about bestseller campaigns
- Enhancing your email marketing execution and best utilizing your owned email list
- How to effectively use content marketing
- Optimizing your website for launch
- Why you should budget for collateral and graphics
- Prioritizing ongoing creation of video, webinars, and other virtual events
