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Breaking Up the Digital Book Monopoly: Reimagining Digital Ownership for Authors and Readers
Photo by lightfieldstudios / 123rf.com Information in this article is pulled from Episode 144 of The Book Marketing Action Podcast featuring Joshua Stone. The landscape of digital book ownership is undergoing a transformation. With traditional ebook monopolies...
Are You Producing a Book in 2025?
Book Production Insights From Our Self-Publishing Specialist The experience of being an author has dramatically changed in recent years. Publishing, editing, and online marketing are easier than ever to access, allowing more voices to share their messages with diverse...
Expand Your Book’s Global Reach: Tactics for Unlocking International Success
Photo by bee32 / 123rf.com Information in this article is pulled from Episode 141 of The Book Marketing Action Podcast featuring Margaux Weisman. Many authors dream of seeing their books translated and distributed worldwide, but run into challenges as they...
Mindset Shift: Finding Joy in the Book Marketing Process
Photo by f8studio / 123rf.com Information in this article is pulled from Episode 140 of The Book Marketing Action Podcast featuring Julee Balko. Navigating the complex world of book marketing can often seem daunting, particularly for debut authors. However, this...
The Art of Openness: Embracing Vulnerability While Marketing Your Book
Photo by taskinceyhan / 123rf.com Information in this article is pulled from Episode 139 of The Book Marketing Action Podcast featuring Ginelle Testa. Authenticity has proven to be a powerful tool when it comes to book marketing. When authors leverage...
Four Benefits to Having a Partner in Business (and Life)
Over the years of leading Weaving Influence, I've worked closely with others. Though I am the only owner working in the company, I consider my team members to be partners in my work. These days, I work most closely with Amy Driehorst, our Chief Operating Officer....
Making an Impact Beyond Launch Day: Long-Term strategies for Marketing Your Book
Once your book has launched, you may be unsure of how to continue marketing over time. One of my favorite approaches is to incorporate new, creative initiatives at least quarterly, planning with pen and paper. Start with a blank piece of paper and...
Unlocking the Power of Media Exposure for Authors: Lessons from an Experienced Media Coach
Photo by liudmilachernetska / 123rf.com Information in this article is pulled from Episode 138 of The Book Marketing Action Podcast featuring Mary O’Donohue. Just the thought of securing media exposure for a book can be daunting for authors. Feelings of fear and...
Elevate and Inspire: Book Marketing Guidance for Marginalized Authors
Photo by Olena Yakobchuk / 123rf.com Information in this article is pulled from Episode 137 of The Book Marketing Action Podcast featuring Caroline J. Sumlin. The author journey is layered, creating a different experience for everyone who chooses to...
Plan Your Book Launch Like a Wedding: 8 Connections to Create Momentum for Your Book Launch
I’ve often used the analogy of a wedding to describe the planning and preparation required for a momentum-filled book launch. I recently traveled to Kentucky for the wedding of my niece, which inspired even more connections between how we involve our communities when...
The Art of Experimentation: Adapting Your Book Marketing Efforts Post-Launch
Photo by Anastassiya Bezhekeneva / 123rf.com Information in this article is pulled from Episode 136 of The Book Marketing Action Podcast featuring Hesha Abrams. We frequently discuss how authors should prepare to market their books leading up to launch and...
What You Need to Know About Pre-Orders (For Hybrid or Self-Published Print-On-Demand Books)
As an author of a hybrid published or self-published print-on-demand book, you may be wondering if pre-orders are important or how they can fit into your overall strategy for your book. If you’ve chosen hybrid publishing and a print-on-demand distribution, your...