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The Art of Openness: Embracing Vulnerability While Marketing Your Book
Photo by taskinceyhan / 123rf.com Information in this article is pulled from Episode 139 of The Book Marketing Action Podcast featuring Ginelle Testa. Authenticity has proven to be a powerful tool when it comes to book marketing. When authors leverage...
Four Benefits to Having a Partner in Business (and Life)
Over the years of leading Weaving Influence, I've worked closely with others. Though I am the only owner working in the company, I consider my team members to be partners in my work. These days, I work most closely with Amy Driehorst, our Chief Operating Officer....
Making an Impact Beyond Launch Day: Long-Term strategies for Marketing Your Book
Once your book has launched, you may be unsure of how to continue marketing over time. One of my favorite approaches is to incorporate new, creative initiatives at least quarterly, planning with pen and paper. Start with a blank piece of paper and...
Unlocking the Power of Media Exposure for Authors: Lessons from an Experienced Media Coach
Photo by liudmilachernetska / 123rf.com Information in this article is pulled from Episode 138 of The Book Marketing Action Podcast featuring Mary O’Donohue. Just the thought of securing media exposure for a book can be daunting for authors. Feelings of fear and...
Elevate and Inspire: Book Marketing Guidance for Marginalized Authors
Photo by Olena Yakobchuk / 123rf.com Information in this article is pulled from Episode 137 of The Book Marketing Action Podcast featuring Caroline J. Sumlin. The author journey is layered, creating a different experience for everyone who chooses to...
Plan Your Book Launch Like a Wedding: 8 Connections to Create Momentum for Your Book Launch
I’ve often used the analogy of a wedding to describe the planning and preparation required for a momentum-filled book launch. I recently traveled to Kentucky for the wedding of my niece, which inspired even more connections between how we involve our communities when...
The Art of Experimentation: Adapting Your Book Marketing Efforts Post-Launch
Photo by Anastassiya Bezhekeneva / 123rf.com Information in this article is pulled from Episode 136 of The Book Marketing Action Podcast featuring Hesha Abrams. We frequently discuss how authors should prepare to market their books leading up to launch and...
What You Need to Know About Pre-Orders (For Hybrid or Self-Published Print-On-Demand Books)
As an author of a hybrid published or self-published print-on-demand book, you may be wondering if pre-orders are important or how they can fit into your overall strategy for your book. If you’ve chosen hybrid publishing and a print-on-demand distribution, your...
Cutting Through the Noise: How to Get Media Attention for Your Book
Photo by gstockstudio / 123rf.com Information in this article is pulled from Episode 135 of The Book Marketing Action Podcast featuring Leah Paulos. Getting media attention can be challenging for authors, especially during an election year like 2024. With...
Seeking Book Endorsements: Expert Tips and Advice
Information in this article is pulled from Episode 134 of The Book Marketing Action Podcast featuring Glen Van Peski and Jeevan Sivasubramaniam. In the world of book marketing, endorsements play a crucial role in attracting readers and establishing credibility for...
Benefits of Writers Conferences: The 6 Cs
Photo by rawpixel / 123rf.com Information in this article is pulled from Episode 133 of The Book Marketing Action Podcast featuring Becky Antkowiak. Writers often find themselves on a lonely journey, struggling to pursue their goals and navigate the challenges of the...
Everything you need to know about pre-order campaigns for traditionally published authors
If you’re a traditionally published author, your book will likely be set up for pre-orders nine to 12 months in advance. This means that anyone will be able to find your book through online retailers and place an order but the person ordering your book will not...