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Episode 36: Why consistency is so important to your success
Click here to listen on your device and subscribe! Welcome to Season 2 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully....
Episode 35: What does it mean to be a thought leader?
Click here to listen on your device and subscribe! Welcome to the first episode of Season 2 of the Book Marketing Action Podcast with Becky Robinson, where we give you the information you can immediately implement to increase your influence and market your books more...
A Decade Later – Christmas Thoughts
It’s just a few days before Christmas. A few weeks ago, Aubrey, my colleague, discovered a Christmas blog post I wrote in 2010. She thought it would be fun for me to compare and contrast my life over the last decade. In 2010, I had not yet launched my business;...
The Effectiveness of Email Marketing
Open up your inbox and you’ll probably find at least one, if not several, newsletters. They come at us fast and furious. From thought leaders to food bloggers, it seems like everyone has a newsletter. But, why, with so many other content sharing outlets, do we choose...
Plan the Work, Work the Plan
Peter Drucker famously said, “What gets measured, gets managed.” We have our own version of his maxim: “what gets planned, gets done.” Without a plan, all of our great ideas are just great ideas. So, if we understand that a plan is important, why are we all so...
Episode 34: All things PR with Mike Onorato
Click here to listen on your device and subscribe! Welcome to The Book Marketing Action Podcast with Becky Robinson and Christy Kirk. This is the final episode for the first season and we are grateful for you listening to us over the last few months. If you are a...
Episode 33: Holiday Letters with David Greer
Click here to listen on your device and subscribe! Welcome to The Book Marketing Action Podcast with Becky Robinson and Christy Kirk. We are happy to reconnect with David Greer, an old friend, and client in the early years of our business. During the episode, David...
Episode 32: Holiday Book Promotions with Barb Roose
Click here to listen on your device and subscribe! Welcome to The Book Marketing Action Podcast with Becky Robinson and Christy Kirk. We are thrilled to be joined with our friend and Becky’s high school classmate, Barb Roose! In this episode, Barb shares her best...
And: Making a Difference by Leveraging Polarity, Paradox or Dilemma
Often, when trying to solve a problem, we unconsciously lean towards or-thinking: choosing between one argument, or point of view, over another. In doing this, we create a tension, also called a polarity. A polarity is two-interdependent pairs that need each...
Episode 31: Finding your niche market with Susan Friedmann
Click here to listen on your device and subscribe! Welcome to The Book Marketing Action Podcast with Becky Robinson and Christy Kirk. It’s a new month and in the month of October, we are going to be focused on helping you get ready to market your books during the...
Planning for the Holidays
Marketing a book, once it’s launched, requires finding new ways to keep your book in the conversation. Holidays throughout the year, when they are relevant to your book’s topic, provide a natural reason to promote your book. The end of the year events are a great...
Episode 30: Advice from a first-time author with Alain Hunkins
Click here to listen on your device and subscribe! Welcome to The Book Marketing Action Podcast with Becky Robinson and Christy Kirk. In this episode, we are joined by special guest Alain Hunkins, a first-time author. During the episode, Alain shares his best advice...