by Becky Robinson | May 5, 2015 | Marketing
Since early 2012, my team and I have helped to launch 50 books, mostly business/leadership titles. We’ve worked with a variety of authors, with a combination of first time and veteran authors. We’ve done a mix of traditionally published and self-published...
by Guest Author | Apr 14, 2015 | Marketing
Remember vinyl records? How about film cameras? Today vinyl is the fastest growing sector of the music industry. Given up for dead only a few years ago, artists now release on vinyl in addition to digital downloads and CDs. The manufacturers who halted production on...
by Becky Robinson | Apr 7, 2015 | Marketing
This week, my team and I are supporting the launch of Mark Miller’s 5th book, Chess Not Checkers. Since the book opened up for reviews yesterday, more than 100 people have shared Amazon reviews on the book. This completely exceeded even our best assumptions...
by Becky Robinson | Mar 17, 2015 | Marketing
Thousands of business books are published each year, and few find an audience outside an author’s already existing community of colleagues and friends. We are constantly looking for ways to help our clients’ books create the biggest impact possible by...
by Becky Robinson | Mar 3, 2015 | Marketing
I credit Mark Miller with showing me the value of giving away books. In the time that we’ve been supporting Mark’s work online, we have given away thousands of books. As he has crossed the country speaking, he has given away thousands more. Some people...
by Becky Robinson | Feb 17, 2015 | Marketing
I spend a fair amount of time stalking my clients’ books on Amazon, checking for reviews and rankings. We’ve now launched more than 40 books in about two and a half years. Here are a few observations I’ve made through my endless Amazon stalking:...
