by Whitney Heins | Aug 2, 2016 | Marketing
It’s back to school season! And, recently I found myself going back to school of sorts when I stumbled upon some old public relations textbooks. Thumbing through them, I thought—“Geez, if I wrote like this, readers would fall asleep halfway through the lede!” Much has...
by Margy Kerr-Jerrett | Jul 26, 2016 | Marketing
As our CEO Becky Robinson likes to say, your website is the only place online that you really control online. For that reason, we consider it the essential foundation for building stable and influential thought leadership in your field. For authors, having a website...
by Whitney Heins | Jul 19, 2016 | Marketing
How do you answer when people ask you what you do? Do you have an elevator pitch? Do you feel as if you can accurately communicate the significance of your work? When I was a TV anchor and reporter, there was no need to explain what I did. People already knew—or...
by Whitney Heins | Apr 12, 2016 | Marketing
I remember the day it occurred to me that being a broadcast journalist in the 21st century wasn’t quite how I dreamed it would be. It was during my first job out of college at a local TV station in Charlottesville, Virginia where I was a “one-man-band” reporter. That...
by Becky Robinson | Jul 21, 2015 | Marketing
Although my team and I have launched over 50 books, I’ve attended very few book launch parties. This is partly because we serve busy people all around the country, and very few take the time to plan and enjoy a party for their books. I recently had the pleasure...
by Becky Robinson | May 5, 2015 | Marketing
Since early 2012, my team and I have helped to launch 50 books, mostly business/leadership titles. We’ve worked with a variety of authors, with a combination of first time and veteran authors. We’ve done a mix of traditionally published and self-published...
