Success on Substack: A Platform for Writers

Success on Substack: A Platform for Writers

Photo by Kasper Ravlo / 123rf.com Information in this article is pulled from Episode 131 of The Book Marketing Action Podcast featuring Sarah Fay, a private Substack consultant.  Substack is a platform that provides writers with the opportunity to reach a wider...
Best Book Launch Tips: Create Bulk Buy Incentives

Best Book Launch Tips: Create Bulk Buy Incentives

Selling books is really hard! One way to sell more books is to focus your energy on bulk sales. Do the math. You can sell books singly, and add up the numbers, 1 +1 +1, or you can sell in bulk and see sales multiply 1000 X 10, or 10+10+100+1000+1500. You may want to...
An Orphaned Book is an Opportunity

An Orphaned Book is an Opportunity

You may have an orphaned book when your publisher goes out of business or chooses to put your book out of print. I had a client reach out to me last night when she learned that her hybrid publisher is going out of business. The copyright to her book is reverting back...
Reward the hustle

Reward the hustle

Whenever clients tell me they want to make a big bestseller list, like the Wall Street Journal hardcover nonfiction bestseller list, or the New York Times list, I worry about how to respond. I want to strategize and support authors in achieving their biggest and most...