by Guest Author | Feb 10, 2015 | Marketing
One afternoon in High School, I watched in awe as a friend connected his IBM PC Jr to a touch-tone telephone. Moments later, after a series of loud squawks and whistles, we were staring at the login for the local university’s library mainframe. That was 1982. Then...
by Becky Robinson | Nov 4, 2014 | Marketing
From time to time, clients forward messages to me from other publicists who are supporting book marketing efforts for authors. I’ll admit it, my team and I use these emails in two ways: We look for great ideas to implement in our work. We use it as a chance to...
by Guest Author | Jun 24, 2014 | Marketing
Mobile apps have made use of push notifications for a while, teaching developers a thing or two about user engagement. How can content marketers use the same technique? Read on. Mobile push notifications have made engaging users easy, while also providing deep...
by Becky Robinson | Mar 13, 2014 | Marketing
I mentioned in yesterday’s post that one of my favorite aspects of my work is developing long term partnership with clients. One of the benefits of a long term partnership with our clients is that enables us to support our authors in keeping their books in the...
by Guest Author | Feb 25, 2014 | Marketing
Marketing in the 21st century is evolving fast. The digital revolution has changed the way people consume the news, pick up on new ideas and purchase goods. This is great news for smaller organizations (and authors) as, whilst a big budget is still helpful to purchase...
by Guest Author | Dec 17, 2013 | Marketing
Story marketing is a big buzzword in marketing circles right now and deservedly so. I think the reason stories work so well for business is because they speak to your client or customer on a human level. As humans, we respond to stories, we connect to their messages....
