by Guest Author | Feb 25, 2014 | Marketing
Marketing in the 21st century is evolving fast. The digital revolution has changed the way people consume the news, pick up on new ideas and purchase goods. This is great news for smaller organizations (and authors) as, whilst a big budget is still helpful to purchase...
by Guest Author | Dec 17, 2013 | Marketing
Story marketing is a big buzzword in marketing circles right now and deservedly so. I think the reason stories work so well for business is because they speak to your client or customer on a human level. As humans, we respond to stories, we connect to their messages....
by Guest Author | Sep 24, 2013 | Marketing
Social media is vital for all types of business, including brick-and-mortar businesses not just online retailers. It provides an opportunity for effective and personalized communication, and to grow awareness in this new culture of “online living” that now...
by Becky Robinson | Sep 19, 2013 | Marketing
Chances are, if you’ve written and published a (business) book, you’re an experienced content creator. Over the years, you’ve written articles or blog posts, curriculum, newsletters, training materials, assessments, keynote speeches, or workbooks. Or...
by Becky Robinson | Sep 5, 2013 | Marketing
Buy my book, send me a receipt, and I’ll send you bonuses worth (insert $$ value here). The practice of creating bonus offers to celebrate the launch of a book has been around a while, and doesn’t seem to be fading. While the practice continues, it is...
by Becky Robinson | Aug 29, 2013 | Marketing
When many authors consider events for promoting their books, they think about in-person events: book signings, launch parties, even book tours. As bookstores close, budgets shrink, and schedules fill and as authors seek to grow their influence beyond their own...
