by Guest Author | Sep 24, 2013 | Marketing
Social media is vital for all types of business, including brick-and-mortar businesses not just online retailers. It provides an opportunity for effective and personalized communication, and to grow awareness in this new culture of “online living” that now...
by Becky Robinson | Sep 19, 2013 | Marketing
Chances are, if you’ve written and published a (business) book, you’re an experienced content creator. Over the years, you’ve written articles or blog posts, curriculum, newsletters, training materials, assessments, keynote speeches, or workbooks. Or...
by Becky Robinson | Sep 5, 2013 | Marketing
Buy my book, send me a receipt, and I’ll send you bonuses worth (insert $$ value here). The practice of creating bonus offers to celebrate the launch of a book has been around a while, and doesn’t seem to be fading. While the practice continues, it is...
by Becky Robinson | Aug 29, 2013 | Marketing
When many authors consider events for promoting their books, they think about in-person events: book signings, launch parties, even book tours. As bookstores close, budgets shrink, and schedules fill and as authors seek to grow their influence beyond their own...
by Becky Robinson | Aug 15, 2013 | Marketing
My daughter bounced in her seat while waiting for the start of the movie, Percy Jackson: Sea of Monsters. Sea of Monsters is the second movie in a series. While we watched Sea of Monsters, my youngest daughter watched Smurfs 2 with my mother. Preceding the movie:...
by Becky Robinson | Aug 8, 2013 | Marketing
Many authors focus on the numbers, looking to judge the success of their book promotion efforts quantitatively, with book sales as the all-encompassing measure of success. The big prize: making the New York Times Best Seller List. Authors ask: How many books will I...
