by Becky Robinson | Aug 15, 2013 | Marketing
My daughter bounced in her seat while waiting for the start of the movie, Percy Jackson: Sea of Monsters. Sea of Monsters is the second movie in a series. While we watched Sea of Monsters, my youngest daughter watched Smurfs 2 with my mother. Preceding the movie:...
by Becky Robinson | Aug 8, 2013 | Marketing
Many authors focus on the numbers, looking to judge the success of their book promotion efforts quantitatively, with book sales as the all-encompassing measure of success. The big prize: making the New York Times Best Seller List. Authors ask: How many books will I...
by Becky Robinson | Aug 1, 2013 | Marketing
Launching/marketing a book can require a significant investment of time and money. As much as possible, seek to leverage free resources and opportunities so that you spend your money on services that aren’t free. This tip will be especially helpful for you if...
by Becky Robinson | Jul 25, 2013 | Marketing
If you are an author and looking for new ways to connect with readers and market your book, Goodreads is a great platform for you. We’ve been using Goodreads with authors and are excited about the potential connections we can help our authors make with readers....
by Becky Robinson | Jul 18, 2013 | Marketing
We’re in a book launch break at Weaving Influence, with exciting launches planned this fall and one month free of book launches this summer. I’ve heard people say that you should never launch a book in a month that starts with “J,” but I tend...
by Guest Author | Jun 27, 2013 | Marketing
This post comes from Charlotte Ashlock, Digital Producer & Editor at Berrett-Koehler Publishers. I was so interested in her recent book launch experience with Rob Jolles, I asked her if she would turn it into a guest post to share with all of you. I’m so...
