More Eyes Means More Engagement

More Eyes Means More Engagement

A lot has changed in the world of Facebook over the last two years. Shoot, a lot has changed in the world of Facebook over the last two months! It seems every time you log on something has been tweaked, twitched, or swapped out. Between the Edgerank roll out and the...
Social Media Questions Answered: Part Two

Social Media Questions Answered: Part Two

This is Part Two in the series of posts answering questions from the BK Author Co-Op Book Marketing Event. You can read Part One here. How do I maximize my blog? I write twice a week now. What else?  It is my belief that if you are going to take time to write a blog...
Keeping Social in Social Media

Keeping Social in Social Media

Church socials were a big part of my life growing up in the rural South.  And, church socials had rules.  Frankly, all socials back then, whether put on by the church, quail hunting club or ladies auxiliary had similar norms. You were expected to give, not just come...
Quench Their Appetite

Quench Their Appetite

A few weeks ago, I had a wonderful social media exchange with the community manager of a restaurant here in Chicago called Nellcôte. The interaction eventually led to an invitation for a friend and me to come to dinner as her guest. Needless to say, I was tickled. It...
Social Media Questions Answered: Part One

Social Media Questions Answered: Part One

I just spent a glorious weekend at the Berrett-Koehler Auhor Co-Op Book Marketing Workshop. As part of the workshop, I presented a panel with Chris Edmonds: “Create Your Active Community with Social Media.” We began by asking the group to write down their...