Embrace Serendipity

Embrace Serendipity

One of the disadvantages of growing your Twitter following is that your Twitter stream may become a bit unwieldy. Because I follow more than 16 thousand people, mine moves by at a pace almost too fast for me to scan, depending on the time of day. In fact, I do not...
TweetDeck Is Your Friend

TweetDeck Is Your Friend

I am always surprised when I start meeting with a client who has used Twitter for several months (or years) yet is still logging in exclusively to Twitter.com. To get the most out of Twitter, use a third party application. This is an absolute requirement. You will not...
Consistency and Taking My Own Advice

Consistency and Taking My Own Advice

I’m hoping you haven’t noticed that it’s been nearly two weeks since I last posted on this blog, especially if you’re a client of mine.  (Wait, I just gave it away, didn’t I. Blast!) Here’s what I say to my clients: Consistency in...
12 Minute Media Tips Relaunch

12 Minute Media Tips Relaunch

Hi there. Popping in for a quick moment to tell you that today is the official relaunch day of my 12 Minute Media website. I would love to hear your feedback. I just love it and I’m grateful for for Brett Atkin and his work on the site. The basic idea is that I...
Not a Bad Word

Not a Bad Word

At our house, we’re pretty strict about “bad words.” Stupid is a on the list for example. So is hate. If one of the girls says a bad word, her sisters are quick to tattle. “Mom, she said a bad word!” Sometimes when I mention the word...
Friends in Real Life

Friends in Real Life

He sent a note in Facebook, to let me know about his “massive shift” using social media. He said he was winnowing down to “IRL” friends and he wished me the best. We’re still connected on Twitter and LinkedIn, so he hasn’t...