Building a Brand

Building a Brand

In the summer of 2009, I attended a half-day conference . As my friend and I filled out our name tags, I suggested that we put our Twitter handles on our tags instead of our names. I’d been tweeting for about two months at that point, and I was hooked. When I...
The Power of Social Media

The Power of Social Media

This week, I spent a half hour on the phone with Grant Webster talking about the power of social media. We live in the same town, minutes apart. I met him through Jim Lange; Jim and I attend the same church. I met Jim, though, initially, through social media. And the...
She Would Talk to a Snake

She Would Talk to a Snake

We have a family joke. It’s about my mom, and how she will talk to anyone. She’ll chat up a sales clerk, sharing details about her life; she’ll introduce everyone at the table to a server at a restaurant; she’ll make friends in waiting rooms or...
Customer Service and Social Media

Customer Service and Social Media

Through social media channels, organizations have the opportunity to interact with customers in a way that is positive and meaningful. Businesses can relate to customers where they are and in the moment. Customer-focused social media efforts begin with a commitment to...
Twitter as an Online Learning Resource

Twitter as an Online Learning Resource

This is the fourth post in our online learning resources series. If you’ve never used Twitter, you will need an introduction to Twitter before you can begin to use it as a resource for learning. Our white paper, Twitter for Beginners, is a great place to start....