When Becky Robinson started Weaving Influence in 2012, she had a vision for using social media to promote authors and thought leaders. As she grew the team of contractors (you can read her post from earlier this week to see how I joined up), her vision also grew – eventually including in-house graphic design, web development, and public relations.
Last summer Megan Constantino joined the team as our first Public Relations specialist, moving quickly to bring first class PR support to our existing clients. She likes to describe herself as “scrappy” when it comes to putting our clients in front of the media – both local and national, and over the last year she has worked diligently to build media connections and relationships with top tier media outlets.
One of Megan’s proudest achievements is landing regular posting opportunities for Chip Bell at Entrepreneur, something that she credits as much to Chip’s responsiveness as she does to her own tenacity.
“Building on what Becky is famous for saying, I think the magic happens in every realm when clients show up, but this is particularly true in PR.”
Megan says that in her experience, there is nothing more appealing to media outlets than a fresh piece of writing, even if it’s just a short 3-5 sentence paragraph. After securing Entrepreneur for Chip, she went to work on behalf of Karin Hurt, successfully cold calling Forbes for an interview based on Karin’s new book, and landing Karin her own stand-alone article with Entrepreneur.
“I feel like Chip and Karin work harder than I do on PR! They respond in real time, meeting the PR team halfway, and have experienced great success because they can speak on a variety of sub-topics under their umbrella of expertise.”
In February of this year, Ashleigh Tweedie joined the team, doubling the size of our PR department. Ashleigh majored in public relations and says she really appreciates the opportunity to not only put her degree to work, but to do it under the guidance and mentoring of a seasoned professional like Megan. Calling Megan her “role model”, Ashleigh has already landed plenty of press during her short tenure with Weaving Influence.
She lists working with clients and landing opportunities as her favorite parts of the job, and Ashleigh’s enthusiasm for her work is obvious.
“Every single PR strategy is personalized for the client. We find what works best for them and then move forward from there. Even though it might look completely different than the strategies Chip or Karin use, we know that success is finding the sweet spot for the individual client and landing media that will help them reach their goals.”
Highlighting the fact that every PR plan is unique, Ashleigh enjoys talking to the clients, figuring out what they need, what they want, and then how we can achieve that for them. She shared that flexibility is one of the keys to the Weaving Influence public relations success, and notes that finding common ground is important when working with our clients. Not everyone will fit with every media outlet, but her goal isn’t to connect with every outlet, just to find an “in” with the outlet that will work the best for the client’s overall strategy. That would be what we would call a “win”.
Planning a book launch for Fall 2014 or Spring 2015? We’d love to connect with you and explore how our full-service book launch team can be a part of helping you reach success. Contact us today!
Carrie Koens joined the Weaving Influence team in May 2012 and has held a number of roles, including three years as the Book Launch Director (a title she stepped away from in June 2016 in order to focus on the needs of her growing family), and she currently serves the team as a Writer and Consultant. An INTJ with a penchant for culture, book stores, Parisian cafés, Indian curry, British mystery shows, and her passport, you can find her on Twitter @CGKoens.