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If you’ve seen any of the beautiful book launch graphics that we share on social media, chances are that one of our two amazing graphic design contractors are behind them. As someone who is “artistically challenged”, I am completely in awe of their ability to turn words into pictures and bring ideas to life.
Both of our graphic designers go above and beyond to help us and our clients, and are a joy to work with, even when we are short on time. I’m so pleased to be able to introduce you to one of them today, the lovely and talented Rachel Royer.
TELL US A LITTLE BIT ABOUT YOURSELF, RACHEL…
I am a graphic designer, a wife, and a mother of two. I’m currently living in what I call my first hometown, since this is the longest I’ve ever gone without moving. My father was in the military so I moved every 1 – 3 years of my life. My husband and I have been here for over 5 years now. Feels good to finally grow some roots.
HOW LONG HAVE YOU BEEN DOING WORK FOR WEAVING INFLUENCE?
I have been working with Weaving Influence for about nine months now. I thank the Lord everyday for connecting me with this wonderful team.
WHAT’S YOUR FAVORITE ASPECT OF YOUR WORK?
The process. I love being able to take something that starts as an idea and turn that into a final product for a client.
WHAT’S YOUR FAVORITE PASTIME?
Painting. Oils, acrylics, watercolors, tempura…I love them all. There’s something very relaxing and therapeutic about moving colors across a blank canvas.
WHAT’S THE BEST TIP YOU CAN OFFER ABOUT HOW TO USE GRAPHICS?
Find a balance on how to keep things simple yet bold. You have to make sure that a consumer can visually understand what you’re trying to communicate within seconds. However, in today’s world, especially online, there’s so much out there so you have to make sure you stand out.
TELL US SOMETHING UNUSUAL ABOUT YOURSELF
I had to miss out on all the races this year because of my pregnancy, but next year I’m determined to do more.
I’m eager to try the Spartan Race and Color Run.
See more of Rachel’s work on her website, send her an email for more information, and connect with her on LinkedIn.
Share Your Thoughts: What’s your favorite way to use graphics online? Have you ever tried creating your own?
Carrie Koens joined the Weaving Influence team in May 2012 and has held a number of roles, including three years as the Book Launch Director (a title she stepped away from in June 2016 in order to focus on the needs of her growing family), and she currently serves the team as a Writer and Consultant. An INTJ with a penchant for culture, book stores, Parisian cafés, Indian curry, British mystery shows, and her passport, you can find her on Twitter @CGKoens.