Corporations invest time and money to craft and sustain their brands. As a result, some brands become indelibly written into our minds and memories, woven into the binding of the story of our culture.

McDonalds. Coke. Nike. Microsoft. Apple.

These companies, and others like them, are adept at reading and interpreting the realities of our social world and positioning themselves through messages that connect with their customers.

But branding is no longer just for major companies. It’s not even just about business.

Branding is personal.

Your brand is who you are. Your uniqueness. What you have to offer.

Your brand highlights the qualities that differentiate you from others. Your brand tells a story, makes you memorable.

In the same way that corporations spend time and energy to define their brands, individuals need to carefully and thoughtfully consider how to present themselves to others.

What decisions will you make about branding?

If you want to lead others, your branding decisions are even more significant. What are you leading people to accomplish? What is your philosophy of leadership? What can you contribute? All of this — your beliefs, your values, your personality, your hopes, dreams, and goals — can be expressed in and through your personal brand.

On a smaller scale, your personal brand will become recognizable to others, especially those in your sphere of influence.

Join the conversation!

What consideration have you given to developing and expressing your brand?

What story does your brand tell?

What do you hope to indelibly impress in the memories of the people you influence?

This was originally posted at Mountain State University LeaderTalk and is re-posted with permission.