That evening, I led a social media seminar at our church. Before I left, I had given away two of my copies already. Giving away the books was a great way to show the attenders of the seminar how excited I was to connect with them. Also, since Maxwell used input from social media contacts to help shape the content of the book, it seemed to be an appropriate introduction to the purpose of social media involvement, connecting with others.
I enjoyed the book very much, but not because it contained any new or groundbreaking ideas. Chances are, you already know how important communication and connecting are for leaders (or anyone.)
Still, there are a few reasons I hope you will read this book.
It contains some memorable stories! Stories provide an excellent connecting point, and the stories in this book are ones that will stay with me.
It offers action points at the end of every chapter for connecting with people one-on-one, in small groups, and in a larger audience. The application makes this book extremely practical.
The concepts in this book are important, and we can all improve our connecting skills. Although I enjoy connecting with others and feel making connections is one of my areas of strength, I enjoyed the opportunity to reflect on ways I could increase my effectiveness.
This book contains repeated reminders of the importance of connecting relationally to others and provides inspiration and motivation about how to do it.
I am excited to be able to offer several copies to readers who comment on this post. Tell me why you think connecting is vital to leadership. I will choose the comments that resonate most with me and contact you by email so that I can get the book to you as soon as I can.
This was originally posted at Mountain State University LeaderTalk and is re-posted with permission.
I am the founder/CEO of the Weaving Influence team, the author of Reach: Creating the Biggest Possible Audience for Your Message, Book, or Cause, and the host of the Book Marketing Action Podcast. I’m a wife and mom of three kids, and I enjoy running, reading, writing, coffee, and dark chocolate.