Whatever you’ve been meaning to work on needs your attention right now.

It’s time to stop with the excuses.

Push the start button.

If it’s a new website you know your business needs,

Push the start button.

If it’s an e-mail newsletter you’ve been waiting to design until you get your logo just right,

Push the start button.

If it’s a product you’ve been thinking about whether you need 1 product, 12 products, or 50 products, pick something, anything, and

Push the start button.

If you’re stuck in a rut, move in any direction, it doesn’t matter much which one,

Push the start button.

If you’re looking for that magic button to push, it’s right here:


Go ahead. Push the start button.

Take 12 minutes, and start something.


You can do anything for 12 minutes, can’t you?

I can.

And I will.

If you’ll excuse me, I have to push my own start button right now.

This article was really just for me,

And maybe for you.

In case you missed it,


Go ahead,

Push the start button.

Phil Gerbyshak is the Chief Connections Officer at the Make It Great Institute. He works with organizations to connect them to their customers and heir employees. Follow  Phil on Twitter for bite sized tips you can use to grow your business.